Performance Marketing Lead

Boldin

. Own paid acquisition strategy and execution across paid channels, initially SEM and paid social .

Posted 9/17/2026full-timeRemote • United StatesSenior💰 $140,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid acquisition strategy and execution across multiple channels, including SEM and paid social, with a strong focus on data-driven optimization and performance analysis. Proven ability to manage substantial budgets and achieve efficiency targets while collaborating with cross-functional teams to enhance conversion rates.

Highest-signal resume keywords

Paid Acquisition StrategyGoogle AdsPerformance MarketingConversion Rate OptimizationData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEMPaid SocialCampaign ManagementKeyword OptimizationAd Copy DevelopmentBid StrategyAttribution AnalysisReportingCROBudget Management

Soft Skills

Analytical SkillsClear CommunicationTeam CollaborationPrioritization

Tools & Technologies

Google AdsMetaRedditLinkedInYouTubeTikTokBI Tools

Industry Keywords

B2C MarketingCACLTV:CACCPAROASSubscription ModelsFreemium Models

About the role

Key responsibilities & impact

Own paid acquisition strategy and execution across paid channels, initially SEM and paid social
Expand into CTV, paid sponsorships, and new channels based on data
Own paid media budget allocation, pacing, and reallocation
Manage campaigns end to end: strategy, build, launch, optimization, analysis, and reporting
Optimize keywords, ad copy, campaign structure, and bid strategy
Establish testing across ad copy, creative formats, audiences, targeting, and landing pages
Partner with product and design to improve landing page and funnel conversion rates
Manage performance against CAC, LTV:CAC, CPA, and ROAS targets
Connect paid spend to registrations, trial starts, and new customer revenue
Analyze audience and placement data to identify opportunities and remove inefficient segments
Report weekly on paid performance and test results
Partner with data teams to ensure trustworthy attribution, tracking, and conversion measurement
Evaluate and manage agencies, vendors, and tools
Evolve the acquisition roadmap based on performance, seasonality, competition, and audience insights
Work directly with the Head of Growth and collaborate with data, product, lifecycle, and creative partners

Requirements

What you’ll need

6+ years in performance marketing or paid acquisition, with meaningful time in a consumer/B2C environment
Hands-on experience in Google Ads and paid social; Meta at minimum
Experience with Reddit, LinkedIn, YouTube, or TikTok is a plus
Track record of owning a paid budget of at least $1M annually and hitting efficiency targets
Strong analytical skills, including pulling numbers from BI or warehouse layers and building reporting
Working understanding of attribution, incrementality, and measurement limitations
Experience with subscription or freemium business models
Demonstrated CRO instincts and experience partnering on landing page and funnel testing
Clear written communication for explaining performance and tradeoffs to leadership
Comfortable operating in a small, fast-moving team and setting priorities
Authorization to work in the United States without sponsorship

Benefits

Comp & perks

Equity
Performance Based Bonus
Reasonable accommodations throughout the recruitment process
Inclusive and diverse workplace culture