Boldin

Marketing

• Own day-to-day design execution for marketing requests from brief through final files
• Create landing pages and web campaign assets
• Design lifecycle and marketing emails
• Develop presentations and sales/partner decks
• Produce paid and organic social creative, including A/B variants
• Create conference, webinar, and event materials in digital and print formats
• Create graphics and assets for the video team to use in motion work
• Build templates for recurring formats so marketing can self-serve common assets
• Deliver final production files, specifications, and handoff to marketing and engineering
• Bring ideas to growth, lifecycle, content, and events
• Build creative variants and adjust based on results
• Use brand guidelines, templates, and component libraries as the source of truth
• Escalate system limitations to design leadership
• Keep files organized and documented for handoff to the incoming full-time designer

Marketing Designer

Brand Designer

• Lead the evolution of Boldin's visual identity and brand story across web, social, product, and motion
• Partner with founders and leadership to shape the brand's future
• Create and maintain workflows, tools, and templates for consistent brand assets at scale
• Partner with marketing on creative direction, campaigns, deliverables, and optimization testing
• Work with product to create a cohesive brand experience across the platform
• Co-create and maintain brand and product design systems for human and AI-driven workflows
• Use AI to accelerate production and exploration while applying taste, judgment, and critical thinking
• Empathize with customers and ensure quality and consistency in every brand detail

Senior Brand Designer

Performance Marketing

• Own paid acquisition strategy and execution across paid channels, initially SEM and paid social
• Expand into CTV, paid sponsorships, and new channels based on data
• Own paid media budget allocation, pacing, and reallocation
• Manage campaigns end to end: strategy, build, launch, optimization, analysis, and reporting
• Optimize keywords, ad copy, campaign structure, and bid strategy
• Establish testing across ad copy, creative formats, audiences, targeting, and landing pages
• Partner with product and design to improve landing page and funnel conversion rates
• Manage performance against CAC, LTV:CAC, CPA, and ROAS targets
• Connect paid spend to registrations, trial starts, and new customer revenue
• Analyze audience and placement data to identify opportunities and remove inefficient segments
• Report weekly on paid performance and test results
• Partner with data teams to ensure trustworthy attribution, tracking, and conversion measurement
• Evaluate and manage agencies, vendors, and tools
• Evolve the acquisition roadmap based on performance, seasonality, competition, and audience insights
• Work directly with the Head of Growth and collaborate with data, product, lifecycle, and creative partners

Marketing Designer

Senior Brand Designer

Performance Marketing Lead