Senior Performance Marketing Manager

Boldin

. Own paid acquisition strategy and execution across paid channels, initially SEM and paid social, expanding into CTV, paid sponsorships, and new channels .

Posted 10/13/2026full-timeRemoteSenior💰 $140,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on paid acquisition strategies across various channels, including SEM and paid social. Proven ability to manage substantial budgets, optimize campaigns, and analyze performance metrics to drive customer acquisition and revenue growth.

Highest-signal resume keywords

Performance MarketingGoogle AdsPaid SocialCampaign OptimizationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid AcquisitionCampaign ManagementKeyword OptimizationAd Copy TestingBudget ManagementAttribution AnalysisConversion Rate OptimizationData AnalysisPerformance ReportingCRO Instincts

Soft Skills

Clear CommunicationTeam CollaborationPrioritization

Tools & Technologies

MetaRedditLinkedInYouTubeTikTok

Industry Keywords

B2C EnvironmentCACLTV:CACCPAROASSubscription ModelsFreemium Models

About the role

Key responsibilities & impact

Own paid acquisition strategy and execution across paid channels, initially SEM and paid social, expanding into CTV, paid sponsorships, and new channels
Own paid media budget allocation, pacing, and reallocation
Manage campaigns end to end: strategy, build, launch, optimization, analysis, and reporting
Optimize accounts through keyword work, ad copy testing, campaign structure improvements, and bid strategy
Establish testing across ad copy, creative formats, audiences, targeting, and landing pages
Partner with product and design to improve landing page and funnel conversion rates
Manage performance against CAC, LTV:CAC, CPA, and ROAS targets
Connect paid spend to registrations, trial starts, and new customer revenue
Analyze audience and placement data to identify opportunities and reduce inefficient segments
Report weekly on paid performance and test results, translating findings into next steps
Partner with the data team on attribution, tracking, and conversion measurement
Evaluate and manage agencies, vendors, and tools
Evolve the acquisition roadmap based on performance, seasonality, competitive shifts, and audience insights
Work directly with the Head of Growth and collaborate with data, product, lifecycle, and creative partners

Requirements

What you’ll need

6+ years in performance marketing or paid acquisition, with meaningful time in a consumer/B2C environment
Hands-on operator experience in Google Ads and paid social, with Meta at minimum
Experience with Reddit, LinkedIn, YouTube, or TikTok is a plus
Track record of owning a paid budget of at least $1M annually and hitting efficiency targets
Strong analytical skills and ability to pull numbers from BI or warehouse layers
Ability to build independent performance reporting
Working understanding of attribution, incrementality, and measurement limitations
Experience with subscription or freemium business models
Comfort optimizing to downstream revenue rather than lead volume
Demonstrated CRO instincts and experience partnering on landing page and funnel testing
Clear written communication for explaining performance and tradeoffs to leadership
Comfortable operating in a small, fast-moving team and setting own priorities

Benefits

Comp & perks

Equity
Performance Based Bonus
Inclusive and diverse culture
Reasonable accommodations throughout the recruitment process