Bolster Group

Performance Marketing

• Own end-to-end delivery of media campaigns
• Develop campaign strategies and channel plans
• Liaise with clients, media publishers, platform representatives, and internal US and Australian teams
• Gather specifications, tags, and deliverables and execute offline and online campaigns
• Set up conversion and pixel tracking via Google Tag Manager
• Generate, adapt, and edit paid-channel ad copy with clients
• Schedule ads and manage campaign budgets
• Monitor, troubleshoot, and optimize campaign performance against client objectives
• Manage and solve AQs on time
• Escalate scope and billing requests to client service and finance teams
• Manage client expectations and provide frequent updates
• Analyze and visualize data and compile end-of-campaign reports with insights
• Provide media recommendations alongside the Campaign Director
• Attend internal meetings, training sessions, and brainstorms
• Stay current with marketing and advertising trends
• Support day-to-day task completion with the US Media Team
• Represent Bolster at industry events, client meetings, and agency group functions

Campaign Manager