Director of Product Marketing

Bolster, Inc

. Own positioning, messaging, and differentiation for Bolster in the competitive cybersecurity market .

Posted 11/11/2026full-timeRemote • United StatesLead💰 $150,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive B2B product marketing expertise with a focus on cybersecurity, including strategic positioning, competitive intelligence, and sales enablement. Proven ability to lead go-to-market strategies and translate market insights into actionable product and growth priorities.

Highest-signal resume keywords

B2B Product Marketing ExperienceCybersecurity Market KnowledgeSales EnablementGo-To-Market StrategyCompetitive Intelligence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PositioningProduct LaunchesMarket ResearchCompetitive AnalysisSales Strategy

Soft Skills

Excellent CommunicationStorytellingEntrepreneurial MindsetProactive Problem SolvingStrategic Thinking

Industry Keywords

CybersecurityDigital Risk ProtectionThreat IntelligenceFraud PreventionBrand Protection

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own positioning, messaging, and differentiation for Bolster in the competitive cybersecurity market
Research customers, buyers, competitors, and industry trends to shape strategy
Partner with Sales on competitive strategies, narratives, and sales enablement
Lead go-to-market strategy for new products and capabilities, from opportunity identification through launch and adoption
Partner with Product and leadership to translate market insights into product and growth priorities
Define and scale the product marketing function
Use original thinking and creative expertise while leveraging AI appropriately

Requirements

What you’ll need

7+ years of B2B product marketing experience, including direct cybersecurity experience (required)
Experience in a Series A/B or similarly fast-moving startup environment
Strong track record in positioning, competitive intelligence, sales enablement, and product launches
Deep understanding of cybersecurity buyers, markets, and competitive dynamics
Entrepreneurial mindset; proactive, resourceful, comfortable with ambiguity, and able to turn ideas into action
Ability to think strategically and execute independently
Excellent communication and storytelling skills
Candidates must be authorized to work in the United States
Visa sponsorship and employment-based immigration support are not available
Bonus: Experience in digital risk protection, threat intelligence, fraud prevention, brand protection, or adjacent markets

Benefits

Comp & perks

Excellent medical, dental, and vision insurance
Flexible time off
Paid holidays
Equity
401(k) plan
Incentive compensation may be available
Comprehensive benefits package