Bolster, Inc

Product Marketing

• Own positioning, messaging, and differentiation for Bolster in the competitive cybersecurity market
• Research customers, buyers, competitors, and industry trends to shape strategy
• Partner with Sales on competitive strategies, narratives, and sales enablement
• Lead go-to-market strategy for new products and capabilities, from opportunity identification through launch and adoption
• Partner with Product and leadership to translate market insights into product and growth priorities
• Define and scale the product marketing function
• Use original thinking and creative expertise while leveraging AI appropriately

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Director of Product Marketing