Product Marketing Manager

Boostlingo

. Own market-facing strategy for Boostlingo’s product portfolio .

Posted 11/10/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on B2B software and SaaS, including the ability to develop positioning, messaging frameworks, and go-to-market strategies. Proven track record in conducting competitive research and synthesizing market insights to drive product adoption and customer engagement.

Highest-signal resume keywords

Product MarketingB2B Software LaunchingCompetitive ResearchCustomer InterviewsMessaging Frameworks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningValue Proposition DevelopmentGo-To-Market StrategyWin/Loss AnalysisSales EnablementCRM Data AnalysisMarket Insight SynthesisCustomer Proof ProgramPitch Narrative CreationCase Study Development

Soft Skills

Strong Written CommunicationVerbal CommunicationPresentation SkillsCollaborationTraining Ability

Tools & Technologies

CRM SoftwareCall-Recording Tools

Industry Keywords

SaaSB2BMarket FeedbackCustomer SuccessDemand GenerationContent Marketing

About the role

Key responsibilities & impact

Own market-facing strategy for Boostlingo’s product portfolio
Develop and maintain product positioning, value propositions, and messaging frameworks
Translate AI-powered interpretation and language access capabilities into buyer outcomes
Define ideal customer profiles, buyer personas, use cases, buying committees, and segment messaging
Conduct customer interviews, win/loss analysis, sales call reviews, and competitive research
Synthesize market insight into roadmap and go-to-market recommendations
Own tiered go-to-market plans for launches and major releases
Coordinate Product, Engineering, Marketing, Sales, Customer Success, Account Management, and Support for launch readiness
Drive adoption and expansion messaging for existing customers
Run post-launch reviews and feed lessons into future launches
Provide customer, competitor, and win/loss evidence for pricing and packaging decisions
Create pitch narratives, solution briefs, case studies, one-pagers, demo storylines, and customer proof points
Build and maintain a customer proof program
Partner with Demand Generation and Content Marketing on consistent campaign positioning
Establish a regular voice-of-the-market feedback cadence for Product
Define and report PMM metrics, including launch outcomes, content usage, win/loss trends, and messaging effectiveness
Build repeatable processes and documentation for scalable handoff
Complete a cross-functional listening tour and audit current positioning and collateral during the first 90 days

Requirements

What you’ll need

5+ years in product marketing, with a track record of positioning and launching B2B software or SaaS products
Demonstrated experience equipping a sales team by building battlecards, pitch narratives, and launch briefings that reps use
Proven ability to run competitive and customer research, including win/loss analysis and interviews
Strong written and verbal communication, including the ability to present to executives and train sales teams
Comfort working with CRM and call-recording data to draw conclusions about effective messaging
Experience partnering across Product, Sales, and Marketing without direct authority
Ability to translate technical product detail into buyer value when working with engineers and executives
No relocation or sponsorship offered
C2C candidates will not be utilized

Benefits

Comp & perks

Hybrid/Remote working arrangements
Competitive compensation and robust benefits offerings, including 401(k) plan with match
Flexible PTO
Fun, energetic environment with an incredible culture