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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategies, including performance marketing, SEO, and data analysis to drive customer acquisition and retention. Collaborates effectively with cross-functional teams and stakeholders to optimize campaigns and enhance digital marketing maturity.
Highest-signal resume keywords
Digital Marketing Campaign OptimizationPerformance Marketing StrategiesData Interpretation and InsightsSEO and AEO InitiativesDigital Analytics Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingSEOPerformance MarketingData AnalysisCampaign Optimization
Soft Skills
Analytical ThinkingProactive MindsetCommercial Awareness
Tools & Technologies
Digital Analytics PlatformsPaid Media Channels
Certifications & Qualifications
Background Screening Compliance
Industry Keywords
Anti-Money LaunderingCounter Terrorism FinancingCustomer AcquisitionCustomer RetentionAttribution
About the role
Key responsibilities & impact- Analyse and improve digital marketing activity across Paid Search, Paid Social, Programmatic, Affiliates, Digital Video and Audio
- Contribute to executing performance marketing strategies
- Identify optimisation opportunities
- Support experimentation and personalisation initiatives
- Help deliver SEO and Answer Engine Optimisation (AEO) initiatives
- Collaborate with marketing, product and digital teams on campaigns and projects
- Work with internal stakeholders, agency partners and media providers
- Support reporting, attribution, insights and broader digital marketing maturity initiatives
- Drive customer acquisition and retention outcomes across digital channels
Requirements
What you’ll need- Experience supporting and optimising digital marketing campaigns
- Strong understanding of performance marketing channels and best practices
- Ability to interpret data, identify opportunities and translate insights into actions
- Experience working with digital analytics platforms, paid media channels and search optimisation
- Analytical thinking and commercial awareness
- Proactive mindset
- Background screening, including identity, reference, criminal background, immigration, academic qualification and bankruptcy checks, as applicable
- Must meet employment screening requirements under the Anti-Money Laundering and Counter Terrorism Financing Act
Benefits
Comp & perks- Flexible working arrangement
- Discounted financial products
- Salary sacrificing options
- Paid parental leave with no minimum requirements
- Purchase additional annual leave
- Discounted private health insurance plan
- Employee Assistance Program (EAP)
- Access to employee network groups
- Pride in Diversity membership