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Social Copywriter
Born Social. Codify and adapt Be The People's tone of voice for social media .
Posted 10/16/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $100,000 - $110,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong capabilities in short- and long-form copywriting, with a focus on developing and adapting brand tone of voice for social media. Proven ability to create compelling narratives and contribute to editorial strategies that enhance brand storytelling.
Highest-signal resume keywords
Short-Form CopywritingLong-Form CopywritingCreative WritingSocial Media StrategyBrand Tone Of Voice Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingContent CreationNarrative DevelopmentEditorial StrategyScript WritingBlog WritingEducational Content WritingSocial Captions WritingConcept DevelopmentResearch
Soft Skills
CollaborationCreativityCommunicationAdaptabilityClient Management
Industry Keywords
Purpose-Driven BrandsNonprofit OrganisationsEmotional WritingInternet LanguageSocial Trends
About the role
Key responsibilities & impact- Codify and adapt Be The People's tone of voice for social media
- Collaborate with the client team to ensure tone-of-voice guidelines are fit for purpose and on brand
- Help shape an editorial strategy and publishing system with consistent storytelling cadence
- Advise on platform formats
- Collaborate with the Creative team to conceive copy-centric concepts for production and partnerships
- Write long-form content including blog posts, in-depth educational posts and brand campaign scripts
- Write short-form social captions and supplementary content
- Use humour, wit, social trends and internet language where appropriate
- Manage and deliver high-quality work to brief and creative standards
- Contribute to account growth and new business through recommendations, research and ideas
- Respond to clients and support strategy and delivery
Requirements
What you’ll need- Portfolio demonstrating emotionally compelling writing
- Strong capability and passion for short- and long-form copywriting
- Creative writing ability
- Prior experience working in-house or at an agency on a brand
- Fluency in internet language
- Passion for and strong understanding of social media
- Ability to develop and adapt brand tone of voice for social media
- Ability to contribute to editorial strategy and platform formats
- Ability to create copy-centric concepts, scripts, one-liners, social captions, blog posts and educational content
- Ability to write compelling narratives with considered narrative arcs
- Experience with purpose-driven brands or nonprofit organisations is advantageous
- Ability to work standard hours of 9:00 a.m. to 5:30 p.m., with occasional work outside these hours
Benefits
Comp & perks- 20 days vacation a year + 12 public holidays
- Full Paid Medical Insurance (including dental and vision)
- Annual performance bonus
- 401k matching plan
- Gym Membership contributions
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
- Free home office chair and screen
- Quarterly team offsites / Regular socials
- Free Citibike membership
- Recruitment referrals bonus
- Agile working policy
- Flexible working hours by agreement with line managers