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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing multi-channel marketing strategies, including social media, email, and paid campaigns, with a strong focus on B2B growth and demand generation. Proficient in utilizing marketing technology stacks and analytics tools to optimize performance and drive engagement.
Highest-signal resume keywords
B2B Marketing ExperienceMulti-Channel Campaign ManagementGrowth and Demand GenerationWeb Analytics ProficiencyMarketing Technology Stack Ownership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth MarketingDemand GenerationLifecycle MarketingMulti-Channel CampaignsWeb AnalyticsGA4WebflowHTMLCSSSEO
Soft Skills
Analytical SkillsClear WritingProactive ApproachCommunication SkillsAdaptability
Tools & Technologies
HubSpotSalesforceChili PiperGoogle Tag ManagerAI Tools
Industry Keywords
B2B SaaSSocial Media StrategyInfluencer MarketingEmployee AdvocacyABM Programs
About the role
Key responsibilities & impact- Define and run LinkedIn’s organic strategy with the content and product marketing team
- Build influencer, creator partnership, employee advocacy, and executive visibility programs
- Launch and grow Botify’s presence on Instagram, X, and YouTube
- Repurpose webinars, research, and customer stories into social-first formats
- Connect social activity to audience growth, engagement, traffic, and influenced pipeline
- Plan, launch, and optimize integrated email, paid media, and social campaigns
- Build nurture and lifecycle programs to move accounts from first touch to opportunity
- Run experiments involving offers, messaging, landing pages, and audiences
- Partner with the LinkedIn ads agency and sales on ABM programs
- Own the marketing stack, including HubSpot, Salesforce, Webflow, Chili Piper, and GA4
- Maintain a clean, enriched, and segmented database with RevOps
- Build and launch forms, emails, landing pages, workflows, and automations
- Own site tracking, UTM standards, and attribution
- Manage botify.com in Webflow and improve conversion paths, performance, and search visibility
- Audit the stack, database, and tracking during the first 90 days
- Own KPIs including MQL and pipeline contribution, funnel conversion rates, database health and engagement, social growth and engagement, and website conversion
Requirements
What you’ll need- 4+ years in growth, demand gen, lifecycle, or marketing operations, ideally in B2B / Enterprise SaaS
- Track record of growing a B2B brand on social, organic and paid
- Experience running multi-channel campaigns that drive MQLs and pipeline, including ABM in partnership with sales
- Proactive, action-oriented approach
- Working knowledge of web analytics and tracking, including GA4, Google Tag Manager, and UTMs
- Comfort managing a CMS such as Webflow
- Fluency with AI tools for content, analysis, automation, and prototyping
- Strong analytical skills and clear writing
- Ability to explain results to executives and communicate with engineers and SEO practitioners
- Comfortable in fast-paced environments with a lot of freedom
- Nice to have: short-form video or YouTube experience; creator or employee-advocacy programs; basic HTML/CSS or JavaScript; SEO or AI search knowledge; experience marketing to technical audiences in both the US and Europe
- This position is not eligible for employment visa sponsorship
Benefits
Comp & perks- Unlimited Time Off
- 11 company holidays
- 16 weeks of parental leave
- Summer Fridays
- ClassPass Subscription
- Team building events and initiatives
- Flexible work policy
- Commuter benefits
- 401k
- Health and Wellness perks
- Bonus