Performance Marketing Data Analyst

Boudreaux's New Drug Store

. Own measurement and optimization of OurView's paid advertising performance, emphasizing creative analytics .

Posted 10/27/2026full-timeLake Charles • Louisiana • United StatesMid-LevelSenior💰 $70,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance analytics and growth analytics, with a strong focus on optimizing paid advertising through data-driven insights. Proficient in building dashboards, conducting A/B tests, and collaborating with creative teams to enhance campaign effectiveness.

Highest-signal resume keywords

Performance AnalyticsSQL ProficiencyPaid-Media AnalyticsA/B Testing DesignDashboard Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance AnalyticsGrowth AnalyticsPaid-Media AnalyticsSQLA/B TestingCohort AnalysisAttributionConversion Rate OptimizationData InterpretationCreative Analysis

Soft Skills

CollaborationJudgmentCommunicationAnalytical ThinkingCreativity

Tools & Technologies

Meta Ads ManagerGoogle AdsGA4Looker StudioPower BITableauPythonR

Industry Keywords

CACCPAROASCustomer Lifetime ValueMarketing Mix ModelingDirect-Response MarketingEcommerceLead GenerationSubscription ModelsMulti-Brand Experience

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Own measurement and optimization of OurView's paid advertising performance, emphasizing creative analytics
Analyze paid-media performance across campaigns, audiences, placements, and individual creatives
Translate results into budget recommendations: what to scale, hold, reduce, refresh, or stop
Evaluate creative performance by format, hook, message, offer, visual style, spokesperson, length, and other attributes
Build and maintain a consistent creative taxonomy
Develop dashboards and decision-ready reporting for spend, CAC/CPA, ROAS, conversion rate, CTR, CPM, frequency, and downstream customer value
Identify creative fatigue, audience saturation, diminishing returns, and emerging winners
Design a structured testing roadmap with hypotheses, test design, sample-size considerations, success criteria, and post-test recommendations
Distinguish meaningful performance changes from noise
Reconcile platform-reported results with first-party analytics and business outcomes; identify tracking or attribution gaps
Partner with creative and agency teams to turn findings into briefs for new concepts and variants
Create weekly performance readouts and concise leadership recommendations
Improve marketing data quality, consistency, and automation
In the first 15 days: understand the funnel, campaigns, creative workflow, measurement setup; audit data and establish a baseline
In the first 30 days: implement a creative taxonomy and recurring scorecard; deliver weekly budget and creative recommendations; establish an experimentation roadmap
In the first 60 days: improve winner identification and reduction of weak spend; build a feedback loop from data to creative briefs to tests; recommend attribution, infrastructure, and forecasting improvements

Requirements

What you’ll need

3+ years in performance analytics, growth analytics, marketing science, paid-media analytics, or a closely related quantitative role
Proven record of using data to improve paid-advertising efficiency or growth—not only producing reports
Strong SQL and advanced spreadsheet skills
Experience analyzing paid-social or paid-search data, ideally including Meta Ads and at least one additional major platform
Working knowledge of CAC/CPA, ROAS, conversion funnels, attribution, incrementality, cohort analysis, and marginal returns
Experience designing and interpreting A/B tests or other structured experiments
Ability to build clear dashboards and communicate recommendations
Strong judgment when data is incomplete, delayed, or affected by platform attribution limitations
Ability to collaborate with creative professionals, media buyers, agencies, and company leadership
Preferred: experience analyzing creative at the asset or attribute level, familiarity with Meta Ads Manager, Google Ads, GA4, Looker Studio, Power BI, Tableau, or similar platforms; Python or R; CRM, revenue, or customer-lifetime-value data; high-growth, direct-response, ecommerce, lead-generation, subscription, or multi-brand experience; marketing mix modeling, lift testing, or causal inference
Resume submission must include a short note describing a paid-media or growth decision changed through analysis, the data method used, and the measurable result
Work sample, sanitized dashboard, or case study encouraged if available
Do not share confidential information from a current or former employer