Boudreaux's New Drug Store

Marketing Analyst

• Own measurement and optimization of OurView's paid advertising performance, emphasizing creative analytics
• Analyze paid-media performance across campaigns, audiences, placements, and individual creatives
• Translate results into budget recommendations: what to scale, hold, reduce, refresh, or stop
• Evaluate creative performance by format, hook, message, offer, visual style, spokesperson, length, and other attributes
• Build and maintain a consistent creative taxonomy
• Develop dashboards and decision-ready reporting for spend, CAC/CPA, ROAS, conversion rate, CTR, CPM, frequency, and downstream customer value
• Identify creative fatigue, audience saturation, diminishing returns, and emerging winners
• Design a structured testing roadmap with hypotheses, test design, sample-size considerations, success criteria, and post-test recommendations
• Distinguish meaningful performance changes from noise
• Reconcile platform-reported results with first-party analytics and business outcomes; identify tracking or attribution gaps
• Partner with creative and agency teams to turn findings into briefs for new concepts and variants
• Create weekly performance readouts and concise leadership recommendations
• Improve marketing data quality, consistency, and automation
• In the first 15 days: understand the funnel, campaigns, creative workflow, measurement setup; audit data and establish a baseline
• In the first 30 days: implement a creative taxonomy and recurring scorecard; deliver weekly budget and creative recommendations; establish an experimentation roadmap
• In the first 60 days: improve winner identification and reduction of weak spend; build a feedback loop from data to creative briefs to tests; recommend attribution, infrastructure, and forecasting improvements

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Performance Marketing Data Analyst