Senior Product Manager, Demand Growth

Bounce

. Own the Acquisition Pod, driving user discovery through SEO, AI discovery, paid marketing, and partnerships .

Posted 11/4/2026full-timeSan Francisco • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2C Growth strategies, leveraging AI tools for data analysis and experimentation to optimize user acquisition and conversion funnels. Proven ability to collaborate cross-functionally and drive measurable growth through innovative marketing initiatives.

Highest-signal resume keywords

B2C Growth StrategyAI Tools ProficiencyConversion Rate OptimizationData Analysis SkillsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOPaid MarketingData-Driven Product DevelopmentFunnel DiagnosisExperimentation FrameworksMetric SelectionUser Intent CaptureGeospatial DiscoveryAcquisition Channel DevelopmentGrowth Metrics Ownership

Soft Skills

PragmaticOutcome-DrivenAutonomousEffective CollaborationSystems Thinking

Tools & Technologies

AI Discovery ToolsLLMsCRM SystemsAnalytics PlatformsExperimentation Tools

Industry Keywords

MarketplaceOnline DatingSocial Consumer AppsUser Friction RemovalBooking Conversion Rate

About the role

Key responsibilities & impact

Own the Acquisition Pod, driving user discovery through SEO, AI discovery, paid marketing, and partnerships
Own the Conversion Pod and optimize the end-to-end booking funnel for conversion, revenue, and user-intent capture
Translate Bounce's growth strategy into data-driven product bets
Partner with engineering, design, data, SEO, and performance marketing
Lead initiatives involving landing-page architecture, geospatial discovery experiences, checkout flows, and experimentation frameworks
Develop top-of-funnel strategy and build and scale new acquisition channels
Identify and remove user friction through conversion-rate optimization
Collaborate across paid, SEO, organic, and CRM acquisition channels
Leverage AI heavily throughout the workday
Run and prioritize experiments, analyze results, and quickly discontinue unsuccessful experiments
Build and scale new acquisition channels in the first year
Target a 15% relative increase in booking conversion rate in the first year
Pull and analyze data with AI tools
Report to the Product leader and work closely with the Growth leader

Requirements

What you’ll need

Background in B2C Growth, preferably on the demand side of a marketplace, online dating, social consumer apps, or similar
AI-native; experience running analysis with LLMs and using AI in a real job
Track record building compounding growth systems, including loops or platforms that continue delivering post-launch
Preference for hands-on individual-contributor work
Strong data and experimentation skills, including metric selection, funnel diagnosis, bet sizing, and combining quantitative and qualitative analysis
Experience owning full-funnel metrics from traffic and activation through conversion and GMV
Systems-thinking ability across acquisition, conversion, and retention
Pragmatic, outcome-driven, autonomous, and effective cross-functional collaboration

Benefits

Comp & perks

No specific benefits, perks, or compensation extras are stated in the posting