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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Adobe Analytics and Customer Journey Analytics, with a strong focus on analytics implementation, measurement strategy, and data governance. Proven ability to build client relationships, lead project teams, and mentor junior staff while ensuring compliance with data privacy standards.
Highest-signal resume keywords
Adobe Analytics ExpertiseCustomer Journey Analytics ProficiencyMeasurement Strategy DevelopmentData Governance Best PracticesClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Analytics ImplementationTagging StrategyData Layer ArchitectureKPI FrameworksTest-and-Learn ProgramsTechnical Design DocumentationAdvanced ReportingSegmentationCalculated MetricsWorkspace Analysis
Soft Skills
Excellent Communication SkillsLeadershipClient Stakeholder EngagementMentoringBusiness Acumen
Tools & Technologies
Adobe TargetAdobe Experience PlatformRT-CDPAJO
Certifications & Qualifications
Adobe Analytics CertificationCustomer Journey Analytics Certification
Industry Keywords
Data Privacy ComplianceGDPRCCPAAnalytics StrategyClient-Facing Consulting
About the role
Key responsibilities & impact- Serve as a senior strategic advisor to clients on analytics, testing, and data-driven decision-making
- Build and grow long-term client relationships and identify opportunities to expand engagements
- Represent the practice in high-stakes client conversations, escalations, and renewals
- Present findings and recommendations to senior marketing and client leadership
- Lead measurement strategy workshops defining goals, KPIs, and analytics approaches
- Lead project teams while remaining hands-on with technical work
- Define technical designs for Adobe Analytics and CJA implementations
- Maintain hands-on expertise in advanced reporting, segmentation, calculated metrics, and Workspace analysis
- Guide analytics implementation, tagging strategy, data layer design, and QA
- Oversee and contribute to test-and-learn programs and experimentation using Adobe Analytics, CJA, and Adobe Target
- Set standards for analytics strategy, dashboarding, and reporting
- Review and elevate the quality of insights, dashboards, and narratives
- Support projects across the Adobe stack, including AJO and RT-CDP
- Stay current on the Adobe Experience Platform ecosystem and advise on client strategy
- Lead and mentor direct reports and support staffing decisions
- Contribute to proposals, scoping, pricing, and account growth
- Represent the practice through conferences, blogs, webinars, and industry events
- Promote information security practices and assess/report security risks
- Ensure compliance with data privacy and protection standards, including GDPR and CCPA
- Integrate data protection throughout the information lifecycle
Requirements
What you’ll need- 8+ years of hands-on experience with Adobe Analytics and Adobe Customer Journey Analytics
- 8+ years in an agency or client-facing consulting environment, with prior experience in a senior or lead consulting role
- Track record of building trust with client stakeholders and shaping strategy at a senior level
- Experience leading project teams and ideally mentoring or managing consultants or analysts directly
- Strong business acumen, with experience contributing to proposals, scoping, or account growth
- Excellent written and verbal communication skills, with the ability to lead workshops and present to senior stakeholders
- Strong understanding of analytics implementation, tagging, data layer architecture, and data governance best practices
- Experience defining technical design and documentation for analytics implementations
- Experience designing and leading measurement strategy, including KPI frameworks and test-and-learn programs
- Adobe Analytics and/or CJA certification a plus
- Experience with Adobe Target and other AEP solutions (RT-CDP, AJO) a plus
Benefits
Comp & perks- Equal opportunity employer
- Willingness to sponsor eligible candidates for employment visas
