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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Adobe Journey Optimizer implementations, including architecture, data design, and integration, while effectively translating business needs into technical requirements. Proficient in managing digital marketing campaigns and collaborating with cross-functional teams to optimize platform solutions.
Highest-signal resume keywords
Adobe Journey Optimizer ImplementationData ModelingAdobe Experience PlatformJSON and XML ProficiencyDigital Marketing Execution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Adobe Journey OptimizerData DesignIntegrationAudience SegmentationChannel ConfigurationEvent ManagementDecision ManagementHTMLCSSMJML
Soft Skills
Excellent Communication SkillsClient-Facing ExperienceCollaborationProject Management
Tools & Technologies
Adobe CampaignSalesforce Marketing CloudBrazeMarketoAgile Methodologies
Certifications & Qualifications
Adobe Journey Optimizer Certification
Industry Keywords
Digital MarketingCampaign AnalysisMarketing AutomationComplianceData Ingestion
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Serve as the primary Adobe Journey Optimizer platform expert, advising on architecture, governance, and best practices
- Lead client and internal discovery efforts to understand business needs and solution requirements
- Develop knowledge of client businesses and available data to align platform solutions with marketing objectives
- Translate business needs into technical requirements for platform configuration, data schemas, integrations, and customer journeys
- Partner with AEP/CDP Architects and Engineers on XDM schemas, data ingestion, dataset enablement, transformations, event pipelines, and monitoring
- Lead configuration and development of digital marketing campaigns across email, SMS, push, in-app, and other channels
- Manage AJO user roles and permissions
- Oversee development, testing, and deployment work completed by developers
- Support development teams working on platform integrations
- Create and present architecture and technical specification documents
- Serve as day-to-day technical platform SME for internal and client teams
- Oversee system health and lead regular maintenance protocols
- Coordinate workflow and deadlines across simultaneous platform projects and change controls
- Support project estimation and Marketing Technology roadmapping engagements
- Support ongoing platform and schema optimizations
- Direct technical implementation of features as needed
- Contribute to AEP Centers of Excellence, frameworks, accelerators, and reusable delivery assets
Requirements
What you’ll need- Demonstrated experience of 3+ full end-to-end Adobe Journey Optimizer implementations, including architecture, data design, integration, and activation
- 3 or more years of hands-on experience working with Adobe Journey Optimizer
- Familiarity with Channel Configuration, Data Sources, Events, Actions, Audience Definition, Decision Management, and other common AJO tasks
- Familiarity with non-native activation and journey orchestration in AJO with customer interaction via external systems
- Adobe Journey Optimizer certification preferred
- Experience with Adobe Experience Platform, RTCDP, and CJA strongly preferred
- Experience as a data modeler
- Proficiency with JSON and XML
- Experience or familiarity with HTML, MJML, CSS, and responsive email coding a plus
- Agency experience preferred, with 2+ years of client-facing experience and knowledge of agency structures and agile project management methodologies
- Solid understanding of digital marketing execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis
- Excellent oral and written communication skills
- Ability to communicate effectively with technical staff, business stakeholders, and management
- Familiarity with marketing automation platforms and marketing cloud solutions such as Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Marketo, or similar
- Bachelor's degree in Computer Science, a related business or technology field, or equivalent work experience required
Benefits
Comp & perks- Equal opportunity employer
- Eligible candidates may be sponsored for employment visas
