B2B Marketing Strategist – Demand Generation, Project Management

Bowe - B2B Growth

. Develop strategic marketing plans based on clients’ business objectives and translate them into tactical and operational plans in collaboration with internal cross-functional teams.

Posted 10/3/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing strategic marketing plans and executing demand generation strategies, with a strong analytical ability to turn data into actionable insights. Proficient in leading cross-functional teams and managing client relationships to drive growth and optimize marketing performance.

Highest-signal resume keywords

B2B Demand GenerationStrategic PlanningProject ManagementAccount-Based Marketing (ABM)Data Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationGrowth MarketingInbound MarketingEmail MarketingSEOContent MarketingPerformance MediaConversion Rate Optimization (CRO)KPI MonitoringLead Generation

Soft Skills

LeadershipCollaborationCommunicationProblem-SolvingAccountability

Certifications & Qualifications

Postgraduate DegreeMBA

Industry Keywords

MarketingBusiness AdministrationCross-Functional TeamsClient ManagementRevenue Growth

About the role

Key responsibilities & impact

Develop strategic marketing plans based on clients’ business objectives and translate them into tactical and operational plans in collaboration with internal cross-functional teams.
Lead client meetings, understand challenges and priorities, present recommendations, and align expectations.
Guide the internal team, organize priorities, track deadlines and deliverables, review materials, ensure quality, and manage client approvals.
Monitor the full demand generation funnel, including leads, MQLs, SQLs, opportunities, sales, conversion rates, revenue, growth, ROI, ROAS, and other KPIs.
Turn data into analyses and recommendations.
Identify bottlenecks and opportunities in the funnel, formulate hypotheses, prioritize improvements, and track the impact of initiatives.
Lead strategies across Inbound Marketing, email marketing and automation, SEO and content, performance media, landing pages, CRO, demand generation and nurturing, and ABM.

Requirements

What you’ll need

Degree in Marketing, Business Administration, Communications, or a related field.
5+ years of experience in B2B Demand Generation or Growth Marketing, with experience working with Enterprise companies.
Experience in strategic planning, project management, and leading cross-functional teams.
360-degree marketing perspective, strong command of the full funnel, and analytical ability to turn data into decisions.
Hands-on, autonomous, dynamic, and highly accountable, taking ownership of projects and proactively seeking solutions to client challenges.
Advanced or fluent English for leading meetings with international clients.
Occasional availability for domestic travel and events.
Cooperative engagement model through a cooperative.
Knowledge of and/or experience with Account-Based Marketing (ABM) is a plus.
Postgraduate degree, MBA, or specialization in Marketing, Revenue, ABM, or a related field is a plus.

Benefits

Comp & perks

Education allowance
Life insurance
Health insurance (DIT)
Wellhub
Paid annual leave
TotalPass
Remote work
Paid annual leave