Bowe - B2B Growth

Project Manager

• Develop strategic marketing plans based on clients’ business objectives and translate them into tactical and operational plans in collaboration with internal cross-functional teams.
• Lead client meetings, understand challenges and priorities, present recommendations, and align expectations.
• Guide the internal team, organize priorities, track deadlines and deliverables, review materials, ensure quality, and manage client approvals.
• Monitor the full demand generation funnel, including leads, MQLs, SQLs, opportunities, sales, conversion rates, revenue, growth, ROI, ROAS, and other KPIs.
• Turn data into analyses and recommendations.
• Identify bottlenecks and opportunities in the funnel, formulate hypotheses, prioritize improvements, and track the impact of initiatives.
• Lead strategies across Inbound Marketing, email marketing and automation, SEO and content, performance media, landing pages, CRO, demand generation and nurturing, and ABM.

B2B Marketing Strategist – Demand Generation, Project Management