Insurance Content Specialist

Bowtie Life Insurance Company

. Draft and produce insurance content, including product guides, comparison pages, and FAQs, using AI tools and subject-matter expertise .

Posted 9/23/2026contractMalaysiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in drafting and producing compliant insurance content while ensuring accuracy and adherence to Malaysian regulatory standards. Proficient in utilizing AI tools for content creation and maintaining strong relationships within Malaysian finance and health media for effective link-building.

Highest-signal resume keywords

Medical Insurance Underwriting SupportMalaysian Medical Card StructuresContent QA Frameworks for AI-Assisted PublishingFluent Written EnglishStrong Working Proficiency in Bahasa Malaysia

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Insurance Content DraftingSEO Content StrategyFact-CheckingRegulatory ComplianceLink-BuildingDigital PRAI Writing ToolsEditorial RigorContent ManagementInsurance Product Management

Soft Skills

Attention to DetailCommunicationCollaborationCreativityCritical Thinking

Industry Keywords

Malaysian BFSIHealthcareBNM Disclosure RequirementsMOH GuidelinesTakaful RegulationsInsurance JournalismContent CreationExpert CommentaryKnowledge Base ManagementPolicy Wordings

About the role

Key responsibilities & impact

Draft and produce insurance content, including product guides, comparison pages, and FAQs, using AI tools and subject-matter expertise
Work with the SEO Manager on content briefs and priorities, converting target topics and keywords into published, compliant articles
Fact-check and sign off on every published article against Malaysian policy wordings, premium tables, and live product terms
Screen content for BNM disclosure requirements, MOH guideline adherence, and Takaful-specific regulatory nuances
Drive link-building and digital PR through guest placements and expert commentary in Malaysian finance and health media
Build and maintain a knowledge base of Malaysian insurer product updates, premium changes, and policy shifts
Own the quality framework for an AI-assisted publishing pipeline producing 100–150 articles per month
Serve as the named expert author/reviewer on Bowtie's highest-traffic articles
Own content creation, accuracy, compliance, and external credibility-building for Bowtie Malaysia's insurance and health content

Requirements

What you’ll need

3–5 years in medical insurance underwriting support, insurance product management, insurance journalism, or agency content work focused on Malaysian BFSI/healthcare
Deep knowledge of Malaysian medical card structures, including co-payments, deductibles, riders, and claims workflows
Exceptional editorial rigor with zero tolerance for factual inaccuracies
Comfortable using AI writing/drafting tools to produce accurate, well-structured first drafts quickly
Native or fluent written English
Strong working proficiency in Bahasa Malaysia
English (fluent, written) required
Bahasa Malaysia (strong working proficiency) required
Experience with content QA frameworks for AI-assisted publishing is a plus
Existing relationships in Malaysian finance/health media for link-building and PR are a plus

Benefits

Comp & perks

Competitive package
Flexible work arrangement
Medical coverage
Dental coverage
Wellness programs
Employee discounts
Fun, co-operative, and flexible startup culture
Weekly sharing sessions
Regular social gatherings
Excellent learning opportunities
Professional Development Sponsorship