Bowtie Life Insurance Company

SEO Marketing

• Own Bowtie Malaysia's full SEO/GEO/AEO strategy
• Own technical SEO architecture, including structured data and site design for traditional crawlers and AI agents
• Build Bowtie's presence and citation rate across ChatGPT, Perplexity, and Google AI Overviews
• Build and scale a content library from scratch to 2,000+ indexed articles
• Establish keyword and intent mapping for the Malaysian medical insurance market
• Drive domain authority and organic traffic growth from a zero starting point
• Track and report performance across traditional and generative search
• Lead and grow a local content team

SEO/GEO/AEO Manager

Content Marketing Manager

• Draft and produce insurance content, including product guides, comparison pages, and FAQs, using AI tools and subject-matter expertise
• Work with the SEO Manager on content briefs and priorities, converting target topics and keywords into published, compliant articles
• Fact-check and sign off on every published article against Malaysian policy wordings, premium tables, and live product terms
• Screen content for BNM disclosure requirements, MOH guideline adherence, and Takaful-specific regulatory nuances
• Drive link-building and digital PR through guest placements and expert commentary in Malaysian finance and health media
• Build and maintain a knowledge base of Malaysian insurer product updates, premium changes, and policy shifts
• Own the quality framework for an AI-assisted publishing pipeline producing 100–150 articles per month
• Serve as the named expert author/reviewer on Bowtie's highest-traffic articles
• Own content creation, accuracy, compliance, and external credibility-building for Bowtie Malaysia's insurance and health content

SEO/GEO/AEO Manager

Insurance Content Specialist