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bp

VP Marketing

bp

. Develop and lead execution of the multi-year marketing strategy for bp’s Convenience & Mobility business across the Americas .

Posted 9/30/2026full-timeUnited StatesLead💰 $200,000 - $265,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing multi-channel marketing strategies that drive growth and enhance customer engagement. Proven ability to lead high-performing teams and manage substantial marketing budgets to achieve measurable business outcomes.

Highest-signal resume keywords
Integrated Consumer MarketingMulti-Channel Marketing LeadershipData-Driven Personalization StrategiesPerformance Measurement FrameworksTeam Development and Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing Strategy DevelopmentCustomer Engagement StrategiesBudget ManagementKPI EstablishmentCampaign Development and ExecutionAnalytical CapabilitiesLoyalty Program ManagementPerformance ImprovementMarket Trend AnalysisCross-Functional Collaboration
Soft Skills
LeadershipCoachingRelationship BuildingCommunicationCollaboration
Tools & Technologies
CRM SystemsDigital Marketing ToolsMedia Planning SoftwareSocial Media PlatformsMarketing Automation Tools
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications
Industry Keywords
RetailConvenience RetailConsumer Packaged GoodsPetroleumMobilityHospitalityRestaurantConsumer-Facing IndustriesMatrixed Global Organizations

About the role

Key responsibilities & impact
  • Develop and lead execution of the multi-year marketing strategy for bp’s Convenience & Mobility business across the Americas
  • Develop integrated marketing plans to drive growth, increase brand awareness, and strengthen customer and consumer engagement
  • Partner with commercial, operations, digital, loyalty, category management, and executive leadership teams
  • Advise senior leadership on customer trends, marketplace dynamics, competitive activity, and marketing performance
  • Lead marketing across the TravelCenters of America brand portfolio
  • Drive end-to-end customer engagement strategies from awareness through conversion, retention, and advocacy
  • Oversee regional marketing activities
  • Lead loyalty and customer engagement programs
  • Lead promotional and seasonal campaigns
  • Develop and execute integrated campaigns connecting brand, customer, and business objectives
  • Own strategic allocation and optimization of marketing spend
  • Develop performance measurement frameworks connecting marketing investment to business outcomes
  • Establish and oversee KPIs across brand health, customer acquisition, conversion, retention, loyalty, and revenue impact
  • Identify optimization opportunities and reallocate investments to increase return on marketing spend
  • Champion test-and-learn experimentation and performance improvement
  • Lead, coach, and develop a high-performing marketing team of approximately 10 professionals
  • Leverage offshore, agency, and centralized marketing resources
  • Establish consistency, frameworks, and standards across the organization
  • Partner with internal collaborators, agencies, vendors, and external partners
  • Build relationships with global and regional partners
  • Connect centralized marketing functions and business leadership teams

Requirements

What you’ll need
  • 10+ years of progressive marketing leadership experience, including responsibility for integrated consumer marketing programs
  • Demonstrated success leading large-scale marketing budgets and delivering measurable business impact
  • Experience leading multi-channel marketing across CRM, digital, media, social, communications, and retail activation
  • Proven track record leading and developing high-performing teams
  • Experience managing agency relationships and cross-functional groups
  • Strong analytical capabilities with demonstrated ability to connect marketing investments to commercial outcomes
  • Bachelor's degree in Marketing, Business, Communications, or related field or equivalent
  • Experience within retail, convenience retail, consumer packaged goods, petroleum, mobility, hospitality, restaurant, or related consumer-facing industries
  • Experience working within complex, matrixed global organizations
  • Loyalty, customer engagement, and data-driven personalization strategies
  • Ability to travel up to 25%

Benefits

Comp & perks
  • This position is eligible for bp select
  • Paid vacation depending on years of relevant industry experience: 120–240 hours per year for full-time employees
  • 9 paid holidays per year
  • 2 personal choice holidays
  • Up to 8 weeks’ paid parental leave for birth or adoption
  • Discretionary annual bonus program
  • Long-term incentive program
  • Retirement benefits including a 401k matching program
  • Pension for eligible employees
  • Health insurance
  • Vision insurance
  • Dental insurance
  • Life insurance
  • Short-Term Disability insurance
  • Long-Term Disability insurance
  • Competitive pay
  • Share options
  • Flexible benefits
  • Agile working
  • Development opportunities
  • Relocation may be negotiable
  • Up to 25% travel should be expected