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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in public relations with a focus on strategic planning, media relations, and client communication. Proven ability to manage multiple accounts while cultivating relationships with key industry influencers and executing impactful PR campaigns.
Highest-signal resume keywords
Public Relations Agency ExperienceMedia RelationsStrategic PR PlanningExcellent Writing and Editing SkillsClient Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Press Release WritingPitch DevelopmentMessaging Document CreationIntegrated PR PlansResearch and Proposal Writing
Soft Skills
Interpersonal SkillsOrganizational SkillsMentoring
Tools & Technologies
CisionMeltwaterLaunchmetricsMicrosoft OfficePowerPoint
Industry Keywords
Luxury TravelHospitalitySpiritsMedia TrendsInfluencer Events
About the role
Key responsibilities & impact- Serve as day-to-day lead on client accounts, managing communications, timelines, deliverables, and reporting
- Craft press releases, pitches, messaging documents, and briefing materials
- Pitch and secure media placements across travel, lifestyle, and wine & spirits outlets
- Develop and execute strategic PR plans aligned with client objectives and seasonal priorities
- Cultivate relationships with editors, writers, influencers, and tastemakers
- Plan and execute media and influencer events, including venue scouting, vendor management, guest list curation, and on-site support
- Oversee and mentor junior team members and interns
- Contribute to new business efforts through research, proposal writing, and pitch participation
- Monitor industry news, competitor activity, and media trends to inform strategy and provide proactive client counsel
Requirements
What you’ll need- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field
- 3–5 years of public relations agency experience, ideally with clients in luxury travel, hospitality, or spirits
- Established media contacts across luxury travel, lifestyle, food & beverage, and culture verticals
- Excellent writing and editing skills, with a strong ability to craft tailored and impactful pitches
- Strategic thinking with proven experience developing and executing integrated PR plans
- Polished client communication and interpersonal skills
- Strong organizational skills and ability to manage multiple accounts and deadlines
- Working knowledge of Cision, Meltwater, and Launchmetrics preferred
- Proficiency in Microsoft Office and presentation tools, especially PowerPoint
Benefits
Comp & perks- Medical, Dental, Vision Benefits
- 401k and additional supplementary benefits
- WFH Stipend
- Summer Fridays
- Generous PTO policy with a 2-week holiday break in December
- Hybrid work schedule
- Summer hours
- Supportive, inclusive workplace
- Career growth opportunities
