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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing client relationships and executing PR strategies for beauty brands, with a strong focus on media relationship development and event execution. Proficient in project management, writing, and strategic planning to align press initiatives with client business goals.
Highest-signal resume keywords
Media Relationship DevelopmentPR Event ExecutionProject ManagementPress Material DraftingTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Press Release WritingMedia List ManagementStrategic PlanningTrend MonitoringClient Counseling
Soft Skills
Organizational SkillsInterpersonal SkillsProblem-SolvingSolutions-Oriented MindsetTeam-Focused Attitude
Tools & Technologies
PowerPointExcelCisionMeltwaterTribe Dynamics
Industry Keywords
Beauty BrandsEarned MediaPress StrategiesClient InitiativesMedia Inquiries
About the role
Key responsibilities & impact- Support and lead day-to-day client initiatives for high-profile and indie beauty brands
- Help shape media strategies and drive earned media results
- Develop and maintain top-tier media relationships across beauty, fashion, lifestyle, and digital outlets
- Align press strategies with client business goals and lead story placement across multiple platforms
- Create and manage media lists, lead mailers, respond to media inquiries, and monitor trends
- Contribute to strategic planning and launch pitching with supervisors
- Execute PR events, including launches, desksides, store openings, and talent activations
- Serve as a day-to-day client contact and provide strategic counsel
- Lead select brand partnership initiatives
- Build strong client relationships through proactive support and execution
- Draft press materials, messaging, and reports
- Oversee tracking and analysis of press coverage
- Ensure timely and accurate delivery of client updates, clippings, and editorial calendars
- Manage and mentor junior team members across accounts
- Champion collaboration, DEI, and team growth
Requirements
What you’ll need- Ability to manage multiple accounts and projects under tight deadlines
- Strong organizational, project management, writing, and presentation skills
- Independent, solutions-oriented, and team-focused mindset
- Ability to support junior team members and ensure deadlines are met
- Ability to develop and maintain top-tier media relationships across beauty, fashion, lifestyle, and digital outlets
- Ability to align press strategies with client business goals
- Experience creating and managing media lists, leading mailers, responding to media inquiries, and monitoring trends
- Experience contributing to strategic planning and launch pitching
- Experience executing PR events, including launches, desksides, store openings, and talent activations
- Ability to serve as a day-to-day client contact and provide strategic counsel
- Ability to lead brand partnership initiatives
- Ability to draft press materials, messaging, and reports
- Ability to oversee tracking and analysis of press coverage
- Proficiency in PowerPoint, Excel, Cision, Meltwater, Tribe Dynamics, and other media monitoring tools
- Minimum of 5 years of experience at a PR agency or in-house working on campaigns with top beauty brands
- Strong, established beauty and press relationships
- Expert at maintaining ongoing relationships with members of top-tier beauty media publications
- Superior press release and pitch writing, communication, and presentation skills
- Exceptional interpersonal and relationship-building skills
- Ability to align press initiatives with the business goals of brands/clients
- Problem-solving and proactive “roll up your sleeves” attitude
Benefits
Comp & perks- Medical, Dental, Vision Benefits
- 401k and additional supplementary benefits
- WFH Stipend
- Summer Fridays
- Generous PTO policy with a 2-week holiday break in December
- Hybrid work schedule
- Summer hours
