Regional Sales Manager – Grocery Channel

Bradshaw Home

. Lead and grow Bradshaw Home's business across assigned regional grocery and strategic customer accounts .

Posted 9/17/2026full-timeRemote • California • United StatesMid-LevelSenior💰 $135,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing customer growth strategies, managing regional grocery and strategic customer accounts, and utilizing data analytics for category management and pricing analysis. Proven ability to lead cross-functional collaboration and drive business performance through effective relationship management and strategic planning.

Highest-signal resume keywords

Customer Growth StrategiesCategory ManagementSales Data AnalysisPromotional PlanningCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExperienceFinancial AccountabilityLine ReviewsPromotional EffectivenessAssortment OptimizationPricing AnalysisMarket Trends InterpretationSyndicated Data UtilizationBusiness PlanningFact-Based Recommendations

Soft Skills

Excellent Communication SkillsCustomer-Facing PresenceInfluencing SkillsCollaborative Team PlayerProactive Problem-Solving

Tools & Technologies

CircanaPOS DataCustomer Data AnalyticsInternal Analytics

Industry Keywords

Consumer Products IndustryRetail AccountsBusiness PerformanceRevenue GrowthProfitability

About the role

Key responsibilities & impact

Lead and grow Bradshaw Home's business across assigned regional grocery and strategic customer accounts
Develop and execute customer growth strategies
Deliver revenue, profitability, distribution, and category expansion objectives
Own overall business performance for assigned customer accounts
Develop annual customer business plans aligned with company and customer objectives
Identify opportunities to grow revenue, profitability, distribution, assortment, and promotional effectiveness
Develop and execute strategies to win line reviews and expand market share
Conduct pricing analysis, assortment optimization, and category insights
Monitor business performance against budget and forecast
Manage promotional investments and trade spending to maximize return on investment
Partner with Finance, Demand Planning, and Sales Leadership on forecasts and business planning
Build and maintain relationships across assigned customer organizations
Lead customer business reviews, line reviews, and strategic discussions
Negotiate business opportunities while balancing customer and company objectives
Use POS data, Circana, customer data, and internal analytics to identify trends and opportunities
Develop fact-based category management recommendations
Build customer presentations with actionable growth strategies
Lead cross-functional collaboration across Sales, Marketing, Product Development, Operations, Finance, and Demand Planning
Ensure execution of customer initiatives, product launches, promotional programs, and line review commitments
Maintain accountability for timelines, deliverables, and execution quality
Communicate customer priorities across the organization
Proactively communicate opportunities, risks, competitive activity, and customer developments
Improve customer performance, internal processes, and business results

Requirements

What you’ll need

Minimum 5–8 years of progressive sales experience within the consumer products industry
Experience managing regional or national retail accounts preferred
Experience with line reviews, category management, customer negotiations, and promotional planning
Bachelor's degree in Business, Marketing, or related field preferred
Ability to manage a business with full financial accountability
Strong analytical skills, including interpreting sales data, profitability, and market trends
Experience utilizing syndicated data, such as Circana or equivalent, and customer-specific reporting
Ability to develop customer growth strategies
Ability to balance short-term execution with long-term business planning
Ability to identify opportunities independently and develop actionable solutions
Excellent verbal, written, and presentation skills
Strong customer-facing presence
Ability to influence customers and internal cross-functional teams
Ability to present recommendations supported by financial and category insights
Proven ability to establish trusted internal and external relationships
Collaborative team-player mindset and ability to drive alignment across departments
Integrity, accountability, and professionalism
Ownership of outcomes
Self-starter with proactive problem-solving ability
Highly organized with exceptional follow-through and attention to detail
Successful completion of a background check

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401(k) with company matching
Accrued vacation
Floating holidays
Designated company holidays
Collaborative, growth-oriented, and innovative culture