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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in evaluating healthcare audience definitions and improving real-world outcomes through data-driven strategies. Proficient in translating complex clinical concepts into actionable recommendations for diverse stakeholders.
Highest-signal resume keywords
Medical And Pharmacy Claims DataHealthcare Coding SystemsPatient Cohorts DefinitionAudience ActivationPharmaceutical Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
ICD-10-CMCPTHCPCSNDCAudience-Design PrinciplesPredictive MethodologiesData EvaluationEvidence-Based RecommendationsPatient Journey AnalysisAudience Quality Documentation
Soft Skills
Clear CommunicationStakeholder EngagementTraining And Mentoring
Tools & Technologies
Healthcare Measurement PlatformsData Science Collaboration
Industry Keywords
Healthcare AdvertisingAudience StrategiesReal-World OutcomesROI ImprovementClinical Journey Understanding
About the role
Key responsibilities & impact- Review healthcare audience definitions and identify opportunities to improve real-world outcomes and ROI
- Evaluate diagnosis, procedure, treatment, pharmacy and other healthcare signals used to identify audience populations
- Understand the clinical and treatment journey behind an audience rather than evaluating individual codes in isolation
- Identify overly restrictive, duplicative or potentially irrelevant criteria within customer-provided audience definitions
- Recommend alternative audience strategies when traditional claims-based definitions may not be sufficient
- Partner with Data Science and AI Engineering to develop approaches using additional data sources or predictive methodologies
- Help customers understand tradeoffs between measurement-aligned, clinically expanded and predictive audience strategies
- Create evidence-based recommendations for Customer Success teams to communicate to customers
- Develop reusable audience-design frameworks, playbooks and best practices
- Train Platform Operations and Customer Success teams on healthcare data, patient journeys and audience-design principles
- Establish a consistent methodology for evaluating and documenting audience quality
Requirements
What you’ll need- Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship
- Significant experience working with medical and pharmacy claims data
- Experience defining patient cohorts, phenotypes, treatment journeys or healthcare audiences
- Strong familiarity with healthcare coding systems such as ICD-10-CM, CPT, HCPCS and NDC
- Understanding of the strengths and limitations of claims data when identifying patient populations
- Ability to translate clinical and analytical concepts into clear recommendations for non-technical stakeholders
- Experience working directly with pharmaceutical, agency or healthcare customers
- Experience partnering with data scientists, analysts and technical teams
- Experience with pharmaceutical marketing, healthcare advertising, audience activation or healthcare measurement platforms is a strong plus
Benefits
Comp & perks- Competitive compensation
- Comprehensive benefits
- Equity opportunities
- Reasonable accommodation for disability, pregnancy, childbirth or related medical condition, or sincerely held religious belief or practice