Marketing Manager

Breakaway Music Festival

. Lead the development and execution of end-to-end marketing plans for Breakaway festivals and the broader Breakaway brand.

Posted 10/3/2026full-timeLos Angeles • California • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing plans, managing paid media campaigns, and analyzing campaign performance metrics. Proficient in project management, copywriting, and collaboration within fast-paced environments, particularly in the music and entertainment sectors.

Highest-signal resume keywords

Paid Media Campaign ManagementCopywriting Across Organic And Paid ChannelsExpertise In Paid Digital Media PlatformsProject Management And Organizational SkillsStrong Understanding Of The Music Industry

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisBudget ManagementEmail And SMS CampaignsAudience SegmentationKPI AnalysisCreative Strategy DevelopmentContent CreationDigital AdvertisingEvent MarketingMedia Library Management

Soft Skills

Interpersonal SkillsCollaborationAttention To DetailAdaptabilitySolutions-Oriented

Tools & Technologies

Meta Business ManagerTikTok Business CenterCRM PlatformsMicrosoft OfficeAdobe Creative SuiteCanva

Industry Keywords

Music IndustryLive EventsEntertainment MarketingCultural TrendsFestival Marketing

About the role

Key responsibilities & impact

Lead the development and execution of end-to-end marketing plans for Breakaway festivals and the broader Breakaway brand.
Collaborate with internal digital, creative, social, and promotional teams.
Oversee significant budgets across multiple concurrent campaigns and optimize spending.
Analyze campaign KPIs, present insights during weekly marketing calls, and develop action plans.
Maintain marketing calendars and communicate plans, initiatives, and deadlines across teams.
Coordinate local-market initiatives, digital and out-of-home campaigns, pre-festival events, promotional partnerships, and brand-building activations.
Manage festival media libraries and support pre-festival and onsite media and content-capture strategies.
Project-manage creative deliverables, tasks, updates, and deadlines.
Write copy for email, SMS, digital advertisements, billboards, and other campaign materials.
Oversee fan communications and personalized offers through the Breakaway Festivals app.
Liaise with internal marketing teams and agency partners across social media, paid media, CRM, and the festival app.
Collect, analyze, and report campaign and event performance, especially paid digital advertising and website traffic.
Develop and analyze post-festival fan surveys and translate findings into campaign recommendations.
Negotiate rates and creative partnerships with vendors and promotional partners.
Stay current on emerging social platforms, cultural trends, and marketing techniques.
Support Marketing Director(s) with administrative, operational, and project-related responsibilities.
Support onsite festival operations and marketing activations as needed.

Requirements

What you’ll need

Bachelor’s degree required; a degree in marketing, English, communications, or a related field is preferred.
Two to four years of professional marketing experience, preferably within music, entertainment, media, or live events.
Two to four years of professional experience managing paid media campaigns.
Two to four years of professional copywriting experience across organic and paid channels.
Expertise in paid digital media platforms, including Meta Business Manager and TikTok Business Center, with a strong understanding of KPIs, budget management, and full campaign lifecycles.
Familiarity with CRM platforms and their applications in live-event marketing, including audience segmentation, targeting strategies, presale registration journeys, email and SMS campaigns, and audience-retention programs.
Exceptional project-management, organizational, and time-management skills, with strong attention to detail.
Ability to balance creative and analytical thinking with sound strategic instincts.
Strong understanding of the music industry and the Breakaway audience is preferred.
Excellent interpersonal skills and the ability to collaborate effectively in a fast-paced team environment.
Excellent written, verbal, copywriting, and copy-editing skills.
Ability to manage competing priorities, meet overlapping deadlines, and execute quick-turn deliverables.
Adaptable and comfortable working in a dynamic, rapidly evolving environment.
Dependable, proactive, solutions-oriented, and comfortable taking ownership.
Strong proficiency in Microsoft Office; familiarity with Adobe Creative Suite and/or Canva is preferred.
Experience editing vertical, 9:16, TikTok-style video content is a plus.
Ability to work extended hours, including nights, weekends, and holidays, during festival season.
A genuine passion for music, festivals, entertainment, and culture-driven marketing.

Benefits

Comp & perks

Flexible work environment
Comprehensive medical, dental, and vision insurance
401(k) plan with employer matching
Paid Vacation Plans