Breakaway Music Festival

Marketing

• Lead the development and execution of end-to-end marketing plans for Breakaway festivals and the broader Breakaway brand.
• Collaborate with internal digital, creative, social, and promotional teams.
• Oversee significant budgets across multiple concurrent campaigns and optimize spending.
• Analyze campaign KPIs, present insights during weekly marketing calls, and develop action plans.
• Maintain marketing calendars and communicate plans, initiatives, and deadlines across teams.
• Coordinate local-market initiatives, digital and out-of-home campaigns, pre-festival events, promotional partnerships, and brand-building activations.
• Manage festival media libraries and support pre-festival and onsite media and content-capture strategies.
• Project-manage creative deliverables, tasks, updates, and deadlines.
• Write copy for email, SMS, digital advertisements, billboards, and other campaign materials.
• Oversee fan communications and personalized offers through the Breakaway Festivals app.
• Liaise with internal marketing teams and agency partners across social media, paid media, CRM, and the festival app.
• Collect, analyze, and report campaign and event performance, especially paid digital advertising and website traffic.
• Develop and analyze post-festival fan surveys and translate findings into campaign recommendations.
• Negotiate rates and creative partnerships with vendors and promotional partners.
• Stay current on emerging social platforms, cultural trends, and marketing techniques.
• Support Marketing Director(s) with administrative, operational, and project-related responsibilities.
• Support onsite festival operations and marketing activations as needed.

Marketing Manager