Category Manager

Breakthru Beverage Group

. Lead implementation of category management strategies, plans, and programs with key accounts .

Posted 10/2/2026full-timeOrlando • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Category Management within the beverage alcohol and CPG industries, utilizing data analysis and consumer insights to drive category performance and sales strategies. Proficient in creating and validating shelf schematics and planograms while collaborating with sales teams and retailers.

Highest-signal resume keywords

Category Management ExperienceData Analysis SkillsExpertise in Nielsen and IRIProficient in MS Office and Power BIBeverage Alcohol Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Category ManagementData AnalysisShelf Schematics CreationPlanogram ValidationSales Scan Data AnalysisAssortment AnalysisPricing AnalysisDepletion Data AnalysisConsumer Insights CurationBenchmarking

Soft Skills

Verbal CommunicationWritten CommunicationCustomer ServiceProblem-SolvingAttention to Detail

Tools & Technologies

MS OfficeExcelAccessPower PivotPower BIJDA/Prospace

Industry Keywords

Beverage AlcoholCPG IndustryRetail POS DataConsumer Panel DataCategory Analytics

About the role

Key responsibilities & impact

Lead implementation of category management strategies, plans, and programs with key accounts
Develop and present Beer, Spirits, and Wine schematics to key independent and chain accounts
Analyze brand trends to create shelf schematics
Create computer-generated shelf schematics for new and existing businesses, including floor layouts, endcaps, shelf segments, cold space, proposed test concepts, and total-store planograms
Participate in benchmark planogram validation
Curate and deliver consumer and shopper insights to support recommendations
Identify challenges and opportunities and propose recommendations to improve category sales and performance
Engage with Sales Teams to identify brand/category opportunities within accounts
Assist on sales calls for new and existing accounts to create category development proposals
Work with key independent and chain retailers to determine brand/category opportunities and develop aligned action strategies
Maintain data information sources aligned with category management output processes
Own category analytics and supporting resources
Analyze Sales Scan Data, Nielsen/IRI Data, NABCA, consumer panel, and depletion data
Evaluate category and segment performance using scorecards, assortment analysis tools, pricing analysis reports, and post-promotion analysis
Maintain key reference files, including master store lists, item lists, authorizations, and store clusters
Partner with regional category leadership to establish space-planning libraries and ways of working
Perform other duties as assigned by the supervisor

Requirements

What you’ll need

Bachelor’s degree in related field and/or equivalent training and work experience
Minimum of 5 years’ experience in the beverage alcohol and/or CPG industry
Minimum of 3 years’ experience in a Category Management role in the CPG industry
Experience using syndicated and retail POS data, including Nielsen and IRI
Experience with depletion data
Expert PC skills using MS Office and presentation software
Expertise in Excel, Access or Power Pivot, Power BI, and JDA/Prospace
Verbal and written communication skills using diplomacy and discretion
Customer service skills
Ability to multitask, work independently and/or within a team, pay attention to detail, and meet deadlines
Analytic and reporting skills
Sound judgment and problem-solving skills
Ability to work in a fast-paced, high-volume team environment
Knowledge of commonly used concepts, practices, and procedures within a particular field
Ability to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone

Benefits

Comp & perks

Equal opportunity employer
Reasonable accommodation during the employment process for disabilities