Breakthru Beverage Group

Sales Development Rep

• Rotate through different territories and fill open territories as needed to maximize sales of supplier brands to the trade
• Assist the Merchandising Department during particularly heavy merchandising periods
• Call on accounts and cover daily routes using an efficient routing pattern
• Prepare and deliver professional sales presentations addressing company priorities and customer needs
• Sell display ideas, new products, cold box, shelf, back bar placements and resets, drink and wine lists, and promotions
• Maintain product levels by taking inventory and restocking shelves where legal
• Maximize brand visibility using current point-of-sale materials
• Collect and deliver account payments where legally permissible
• Conduct educational staff training seminars on brands
• Deliver products in extenuating circumstances and handle or refer customer issues and complaints
• Preplan sales and merchandising strategies using pricing and product programming information
• Maintain accurate historical account purchase information
• Ensure national account compliance by completing required surveys
• Achieve supplier-brand distribution, volume, and activity goals
• Process credits and returns and communicate with accounts regarding aged receivables
• Attend and actively participate in weekly sales meetings
• Perform other duties assigned by the supervisor

Sales Development Representative – Entry Level

Procurement

• Lead implementation of category management strategies, plans, and programs with key accounts
• Develop and present Beer, Spirits, and Wine schematics to key independent and chain accounts
• Analyze brand trends to create shelf schematics
• Create computer-generated shelf schematics for new and existing businesses, including floor layouts, endcaps, shelf segments, cold space, proposed test concepts, and total-store planograms
• Participate in benchmark planogram validation
• Curate and deliver consumer and shopper insights to support recommendations
• Identify challenges and opportunities and propose recommendations to improve category sales and performance
• Engage with Sales Teams to identify brand/category opportunities within accounts
• Assist on sales calls for new and existing accounts to create category development proposals
• Work with key independent and chain retailers to determine brand/category opportunities and develop aligned action strategies
• Maintain data information sources aligned with category management output processes
• Own category analytics and supporting resources
• Analyze Sales Scan Data, Nielsen/IRI Data, NABCA, consumer panel, and depletion data
• Evaluate category and segment performance using scorecards, assortment analysis tools, pricing analysis reports, and post-promotion analysis
• Maintain key reference files, including master store lists, item lists, authorizations, and store clusters
• Partner with regional category leadership to establish space-planning libraries and ways of working
• Perform other duties as assigned by the supervisor

Category Manager

Sales

• Call on accounts and cover daily routes by creating an established and efficient routing pattern
• Analyze the entire account base by visiting each account, identifying opportunities, completing surveys, and ensuring national account compliance where applicable
• Prepare and deliver professional sales presentations covering new products, placements and resets, drink and wine lists, and promotions
• Maintain product levels by taking inventory and restocking shelves where legally permissible
• Educate account staff on priority brands through staff training seminars
• Manage customer account receivables by processing credits and returns and communicating about aged receivables
• Service accounts by delivering products in extenuating circumstances, handling customer issues and complaints, and referring issues to management as appropriate
• Achieve sales and merchandising objectives, including distribution, volume, and activity goals
• Strategize and preplan based on company pricing, product programming, and historical account purchase information
• Monitor inventory and out-of-stock situations and alert management to demand fluctuations
• Maintain account standards and brand visibility using current point-of-sale materials
• Collect and deliver checks or other remittance where legally permissible
• Develop opening orders for new accounts with the Field Sales Manager
• Participate in supplier work-with sales calls and sales blitzes
• Conduct safe and responsible interactions with the public while handling beverage alcohol product
• Perform other duties as assigned by the supervisor

Sales Representative

• Identify, prospect and win new accounts across outstate Wisconsin
• Call on accounts and cover daily routes using efficient routing patterns
• Visit accounts, identify opportunities, complete surveys and ensure national account compliance
• Prepare and deliver sales presentations covering new products, placements, resets, drink and wine lists, and promotions
• Maintain product levels by taking inventory and restocking shelves where legally permissible
• Educate account staff through priority-brand training seminars
• Manage receivables by processing credits and returns and communicating about aged receivables
• Service accounts by delivering products in extenuating circumstances and handling customer issues
• Achieve sales, distribution, volume and merchandising objectives
• Monitor inventory and out-of-stock situations and alert management to demand fluctuations
• Maintain brand visibility and account standards using point-of-sale materials
• Collect and deliver payments where legally permissible
• Develop opening orders for new accounts with the Field Sales Manager
• Participate in supplier work-with sales calls and sales blitzes
• Conduct safe and responsible interactions with the public while handling beverage alcohol
• Perform other duties assigned by the supervisor

Merchandiser

• Daily merchandising in new and existing accounts, including stocking and rotating shelves
• Build displays
• Manage POS materials
• Perform store resets for remodels, grand openings, or seasonal changes
• Build strong rapport with key account relationships and obtain feedback on merchandising activities
• Share feedback with sales team members to identify brand/category opportunities
• Identify opportunities to expand shelf and cold box facings
• Communicate out-of-stock or new-item opportunities
• Learn and grow beer, wine, and/or spirit knowledge for brands and customers
• Perform other duties as assigned by the supervisor

Buyer

• Ensure goods ordered from suppliers are delivered to distribution centers in a timely and accurate manner to support sales and order fulfillment goals
• Interact with Sales, Warehouse Operations, and Suppliers
• Analyze forecast data and work with Sales to develop inventory plans
• Execute purchase orders and follow the procure-to-pay process cycle
• Prepare purchase orders in accordance with BBG policies and audit requirements
• Resolve issues or errors affecting receiving or supplier payment
• File and follow up on claims with suppliers and/or carriers
• Manage transportation and delivery for goods not delivered by suppliers
• Review and analyze monthly inventory changes by supplier
• Report inventory conditions including aging, unsaleable inventory, and cycle count adjustments
• Maintain purchasing data and reports in the ERP system and integrated support systems
• Perform item maintenance to support reliable MRP reporting
• May coordinate the work of junior team members
• Perform other duties as assigned

• Perform data analysis using PowerBI, SAP WebIntelligence, and Excel
• Generate standardized and ad-hoc reports and create analytic presentations
• Analyze sales metrics using internal and syndicated data, delivering actionable insights and recommendations
• Research market trends, conduct GAP and competitor analysis, and identify growth, innovation, and competitive opportunities
• Prepare Quarterly Business Reviews, “Top to Top” decks, and other business review materials
• Collaborate with leaders to develop business plans, track initiatives, and prepare sales plans, business reviews, and performance assessments
• Develop metrics for key initiatives, track channel performance, and provide survey analysis
• Partner with revenue management and demand planning teams to analyze pricing models and manage inventory levels
• Produce sales materials and assist with business review and planning meeting presentations
• Administer sales incentive plans and ensure performance tracking and reporting align with company standards and supplier partnership expectations
• Perform other duties as assigned by the supervisor

Sales Analyst

• Call on accounts and cover daily routes using an established and efficient routing pattern
• Analyze account bases, identify opportunities, complete surveys, and ensure national account compliance
• Prepare and deliver professional sales presentations covering new products, placements, resets, drink and wine lists, and promotions
• Maintain product levels by taking inventory and restocking shelves where legally permissible
• Educate account staff on priority brands through training seminars
• Manage customer account receivables, credits, returns, and aged receivables
• Service accounts by delivering products in extenuating circumstances and handling customer issues and complaints
• Achieve sales and merchandising objectives for supplier brands
• Strategize and preplan using pricing, product programming, and historical account purchase information
• Monitor inventory and out-of-stock situations and alert management to demand fluctuations
• Maintain brand visibility and account standards using point-of-sale materials
• Collect and deliver customer payments where legally permissible
• Support account openings by developing opening orders with the Field Sales Manager
• Participate in supplier work with sales calls and sales blitzes
• Conduct safe and responsible interactions with the public while handling beverage alcohol products
• Perform other duties assigned by the supervisor

• Identify, prospect, and win new accounts across outstate Wisconsin
• Sell the full portfolio of wine and spirits across on- and off-premise accounts
• Call on accounts and cover daily routes using efficient routing patterns
• Analyze account bases, identify opportunities, complete surveys, and ensure national account compliance
• Prepare and deliver sales presentations covering products, placements, resets, drink and wine lists, and promotions
• Maintain product levels by taking inventory and restocking shelves where legally permissible
• Educate account staff through priority-brand training seminars
• Manage customer account receivables, credits, returns, and aged receivables
• Service accounts by delivering products in extenuating circumstances and handling customer issues
• Achieve sales, distribution, volume, merchandising, and activity objectives
• Monitor pricing, product programming, historical purchases, inventory, and out-of-stock situations
• Maintain brand visibility and account standards using point-of-sale materials
• Collect and deliver account payments where legally permissible
• Support new account openings and participate in supplier work-with calls and sales blitzes
• Conduct safe and responsible interactions with the public while handling beverage alcohol products
• Perform other duties as assigned

• Identify, prospect and win new accounts across outstate Wisconsin
• Sell the full portfolio of wine and spirits across on- and off-premise accounts
• Build customer relationships and drive sales growth across the territory
• Call on accounts and cover daily routes using an efficient routing pattern
• Analyze account bases, identify opportunities, complete surveys and ensure national account compliance
• Prepare and deliver sales presentations covering new products, placements, resets, drink and wine lists, and promotions
• Maintain product levels by taking inventory and restocking shelves where legally permissible
• Educate account staff on priority brands through training seminars
• Manage account receivables, credits, returns and aged receivables
• Service accounts by delivering products in extenuating circumstances and handling customer issues and complaints
• Achieve sales and merchandising objectives, including distribution, volume and activity goals
• Monitor pricing, product programming, inventory levels and out-of-stock situations
• Maintain brand visibility and account standards using point-of-sale materials
• Collect and deliver customer payments where legally permissible
• Develop opening orders for new accounts with the Field Sales Manager
• Participate in supplier work-with sales calls and sales blitzes
• Conduct safe and responsible interactions with the public while handling beverage alcohol products
• Perform other duties assigned by the supervisor

• Rotate through different sales territories
• Fill in open territories as needed to maximize sales of supplier brands to the trade
• Cover the territory from St. Augustine to Daytona Beach
• Call on accounts and cover daily routes using an established and efficient routing pattern
• Prepare and deliver professional sales presentations tailored to company priorities and customer needs
• Sell display ideas, new products, cold box, shelf, back bar placements and resets, drink and wine lists, and promotions
• Take inventory and restock shelves where legal
• Ensure maximum brand visibility using current point-of-sale materials
• Collect and deliver checks or other remittances where legally permissible
• Conduct educational staff training seminars on brands
• Deliver products in extenuating circumstances and handle or refer customer issues and complaints
• Preplan sales and merchandising strategies using pricing, product programming, and account purchase information
• Ensure national account compliance by completing required surveys
• Achieve supplier-brand distribution, volume, and activity goals
• Process credits and returns and communicate with accounts regarding aged receivables
• Attend and actively participate in weekly sales meetings
• Perform other duties assigned by the supervisor

Sales Development Representative

Associate

• Drive brand presence and increase sales for BBG brands through creative and impactful in-store/market events
• Attend targeted promotions in the field to drive consumer engagement and build relationships with consumers and brands
• Distribute samples to customers during promotional events
• Achieve sell-through from new distribution and select items by identifying selling opportunities with account staff
• Complete required surveys and track bottles sold per hour during events
• Educate clients, account staff, and other Promotion Associates on assigned labels
• Monitor current inventory and out-of-stock situations and alert the National Account Manager to possible fluctuations
• Maintain account standards and use effective point-of-sale materials to maximize brand visibility
• Collaborate with chain staff, distributors, suppliers, and other personnel to increase brand sales and ensure successful promotional events
• Deliver exceptional customer care according to account standards and guidance
• Complete required training programs, tests, and other assigned duties

Part Time Promotion Associate

Outside Sales

• Manage and coach a team of sales representatives
• Conduct one-on-one sales meetings, communicate objectives and programs, identify opportunities, review performance against goals, and guide representatives on closing gaps
• Develop and review performance enhancement plans, maintain training files, conduct evaluations, monitor 90-day evaluations for new hires, perform coaching calls, complete MBOs, and follow up on progress
• Address skill deficiencies through customized coaching plans, progress tracking, and improvement records
• Pre-plan each sales period with representatives, strategize on goals and objectives, and help define target accounts
• Participate in interviewing and selecting associates with Human Resources, including sourcing candidates, scheduling and conducting interviews, and managing onboarding
• Maintain key-account relationships, identify account opportunities, perform customer business reviews, develop opening orders, sell in resets of stores, manage open territories, and resolve customer complaints
• Manage supplier surveys by planning routes, pre-surveying accounts, conducting surveys, recapping results, and scheduling representatives
• Coordinate supplier ride-withs with Business Managers
• Resolve customer issues through administrative processes and company policies, escalating as appropriate
• Perform other duties assigned by the supervisor

Field Sales Manager

Business Development Rep

• Drive revenue and market share for the assigned portfolio and account base, spending 80% of working time in market
• Develop beverage and marketing strategies and growth plans for assigned categories or major suppliers
• Research trends, categories, and portfolios to support supplier goals
• Present new products and beverage offerings and conduct monthly business reviews
• Plan high-end consumer activations within key accounts
• Provide real-time market insights and report field intelligence for assigned territory and categories
• Collaborate with on-premise and retail sales teams to develop creative growth solutions
• Develop and deliver training modules for sales teams, customers, and suppliers
• Establish merchandising objectives and define point-of-sale needs
• Increase category share and velocity through account planning and brand-plan execution
• Obtain category distribution and develop beverage menus based on brand features and benefits
• Conduct staff education and build category knowledge
• Maintain relationships with key account stakeholders and gatekeepers
• Participate in supplier and category-specific work-with sales calls
• Attend educational workshops and maintain specialized industry knowledge
• Obtain advanced brand/product certifications and serve as a market expert
• Maintain customer confidentiality and comply with safety, cleanliness, and responsible alcohol-handling procedures
• Drive market share in retail or on-premise accounts, including facings, displays, menu placement, and bar visibility
• Perform other duties assigned by the supervisor

Account Development Specialist

• Call on accounts and cover daily routes using an established and efficient routing pattern
• Analyze account bases, identify opportunities, complete surveys, and ensure national account compliance where applicable
• Prepare and deliver professional sales presentations covering new products, placements, resets, drink and wine lists, and promotions
• Maintain product levels by taking inventory and restocking shelves where legally permissible
• Educate account staff through priority-brand training seminars
• Manage customer account receivables, credits, returns, and aged receivables communication
• Service accounts by delivering products in extenuating circumstances and handling customer issues and complaints
• Achieve sales and merchandising objectives, including distribution, volume, activity, and brand-visibility goals
• Strategize and preplan using company pricing, product programming, and historical account purchase information
• Monitor inventory and out-of-stock situations and alert management to demand fluctuations
• Obtain account payments where legally permissible
• Support new account openings by developing opening orders with the Field Sales Manager
• Participate in supplier work-with sales calls and sales blitzes
• Conduct safe and responsible public interactions while handling beverage alcohol products
• Perform other duties assigned by the supervisor

Sales Development Representative – Entry Level

Category Manager

Sales Representative

Sales Representative

Merchandiser

Buyer

Sales Analyst

Sales Representative

Sales Representative

Sales Representative

Sales Development Representative

Part Time Promotion Associate

Field Sales Manager

Account Development Specialist

Sales Representative – Chains