Field Sales Manager – Chains

Breakthru Beverage Group

. Manage and coach a team of sales representatives .

Posted 11/10/2026full-timeHealdsburg • California • United StatesMid-LevelSenior💰 $76,800 - $104,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong leadership in managing and coaching sales teams, with a focus on performance enhancement and customer relationship management. Proficient in analytical reporting and skilled in developing customized coaching plans to address skill deficiencies.

Highest-signal resume keywords

Team ManagementSales Performance CoachingCustomer Relationship ManagementAnalytic SkillsWine And Spirits Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentPerformance EvaluationCoaching PlansCustomer Business ReviewsMBOsRoute PlanningAccount ManagementInterviewing SkillsOnboarding ManagementPresentation Software Proficiency

Soft Skills

Verbal CommunicationWritten CommunicationProblem-SolvingAttention To DetailMulti-Tasking

Tools & Technologies

MS OfficeVarious Computer Programs

Certifications & Qualifications

Valid Driver's LicenseSolicitor's Permit

Industry Keywords

SalesCustomer ServiceWine And Spirits

About the role

Key responsibilities & impact

Manage and coach a team of sales representatives
Conduct one-on-one sales meetings, communicate objectives and programs, review performance, and guide representatives on closing gaps
Develop and review performance enhancement plans, maintain training files, conduct evaluations, monitor 90-day evaluations, perform coaching calls, complete MBOs, and follow up on progress
Address skill deficiencies through customized coaching plans and track improvement
Pre-plan each sales period with representatives and help define target accounts
Participate in interviewing and selecting associates, including sourcing candidates, scheduling and conducting interviews, and managing onboarding
Maintain relationships with key accounts and identify account opportunities
Perform customer business reviews, develop opening orders with new accounts, sell in resets of stores, manage open territories, and resolve customer complaints
Manage supplier surveys, including route planning, account pre-surveys, supplier surveys, recaps, and representative scheduling
Coordinate supplier ride-withs with Business Managers
Resolve customer issues through administrative processes and company policies, escalating to management as appropriate
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in related field and/or equivalent training and work experience
Minimum of 5 years of related experience in sales
Proficient PC skills using MS Office and other various computer programs including presentation software
Results-oriented professional with verbal/written communication skills using diplomacy and discretion
Customer service skills
Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
Analytic and Reporting skills
Sound judgement and problem-solving skills
Ability to work in fast-paced, high-volume, team environment
Valid driver’s license
Ability to hold a Solicitor’s Permit
Understanding of Wine and Spirits

Benefits

Comp & perks

20% Annual Bonus Potential
Mileage Reimbursement at 70 cents per Business Miles driven
Medical (HMO & PPO)
Dental
Vision (PPO)
401(k) matching
Annual PTO Accrual and Holidays
Rollover Flexible Spending Accounts (FSAs)
Free Life and AD&D Insurance
Employee Assistance Program