Sales Development Representative – Independent Retail

Breakthru Beverage Group

. Call on accounts and cover daily routes by creating an established and efficient routing pattern .

Posted 11/5/2026full-timeSanta Rosa • California • United StatesJuniorMid-Level💰 $45,000 - $55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sales strategies, account management, and customer service within the wine and spirits industry. Proficient in delivering presentations, maintaining compliance, and achieving sales objectives while effectively managing customer relationships.

Highest-signal resume keywords

Sales ExperienceAccount ManagementCustomer Service SkillsAnalytic And Reporting SkillsUnderstanding Of Wine And Spirits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales PresentationsInventory ManagementMerchandisingRouting Pattern CreationPayment CollectionBrand TrainingCompliance SurveysVolume And Activity Goals AchievementMulti-taskingAttention To Detail

Soft Skills

Verbal Communication SkillsWritten Communication SkillsDiplomacyDiscretionProblem-solving Skills

Tools & Technologies

MS OfficePresentation Software

Certifications & Qualifications

Valid Driver's LicenseSolicitor's Permit

Industry Keywords

Wine And SpiritsBrand VisibilityPoint Of Sale MaterialsCustomer Account ReceivablesSales Meetings

About the role

Key responsibilities & impact

Call on accounts and cover daily routes by creating an established and efficient routing pattern
Prepare and deliver professional sales presentations to customers
Sell display ideas, new products, cold box, shelf, back bar placements and resets, drink and wine lists, and promotions
Maintain product levels by taking inventory and restocking shelves where legal
Ensure maximum brand visibility using current point of sale materials
Obtain company payments by collecting and delivering checks or other remittance where legally permissible
Educate account staff through brand training seminars
Service accounts by delivering products in extenuating circumstances and handling customer issues and complaints
Strategize and preplan to achieve sales and merchandising objectives
Maintain accurate historical account purchase information
Ensure national account compliance by completing necessary surveys
Achieve supplier-brand distribution, volume and activity goals
Manage customer account receivables, credits, returns and aged receivables
Attend and actively participate in weekly sales meetings
Assist the Merchandising Department during particularly heavy merchandising periods
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in related field and/or equivalent training and work experience
Minimum of 2 years’ experience in sales
Basic PC skills using MS Office and other various computer programs including presentation software
Results-oriented professional with verbal/written communication skills using diplomacy and discretion
Customer service skills
Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
Analytic and Reporting skills
Sound judgement and problem-solving skills
Ability to work in fast-paced, high-volume, team environment
Valid driver’s license
Ability to hold a Solicitor’s Permit
Understanding of wine and spirits

Benefits

Comp & perks

Mileage Reimbursement at 70 cents per Business Miles driven
Medical (HMO & PPO)
Dental
Vision (PPO)
401(k) matching
Annual PTO Accrual and holidays
Rollover Flexible Spending Accounts (FSAs)
Free Life and AD&D Insurance
Employee Assistance Program