Sales Development Representative – Spirits

Breakthru Beverage Group

. Rotate through different territories and fill in open territories as needed to maximize supplier-brand sales to the trade .

Posted 9/21/2026full-timeThornton • Colorado • United StatesJuniorMid-Level💰 $40,000 - $50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong sales acumen with the ability to develop and execute effective merchandising strategies while maintaining high levels of customer service. Proficient in inventory management and capable of conducting educational training seminars on wine and spirits.

Highest-signal resume keywords

Sales ExperienceInventory ManagementCustomer Service SkillsAnalytic and Reporting SkillsPresentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales PresentationsMerchandising StrategiesInventory ManagementAnalytic SkillsProblem-Solving Skills

Soft Skills

Verbal CommunicationWritten CommunicationAttention to DetailMulti-TaskingTeam Collaboration

Tools & Technologies

MS OfficePresentation Software

Certifications & Qualifications

Valid Driver’s LicenseSolicitor’s Permit

Industry Keywords

Wine and Spirits KnowledgeSupplier Brand SalesPoint-of-Sale MaterialsCustomer Account ManagementSales Goals Achievement

About the role

Key responsibilities & impact

Rotate through different territories and fill in open territories as needed to maximize supplier-brand sales to the trade
Support the Diageo and Proximo spirits team in the North Denver Metro
Assist the Merchandising Department during particularly heavy merchandising periods
Call on accounts and cover daily routes by creating an established and efficient routing pattern
Prepare and deliver professional sales presentations, including selling display ideas, new products, cold box, shelf, back bar placements and resets, drink and wine lists, and promotions
Maintain product levels by taking inventory and restocking shelves where legal
Ensure maximum brand visibility using effective and current point-of-sale materials
Collect and deliver checks or other remittance from accounts where legally permissible
Conduct educational staff training seminars on brands
Service accounts by delivering products in extenuating circumstances and handling or referring customer issues and complaints
Preplan sales and merchandising strategies using monthly pricing and product programming information and historical account purchase data
Complete national account compliance surveys where applicable
Achieve distribution, volume, and activity goals for supplier brands
Manage customer account receivables by processing credits and returns and communicating about aged receivables
Attend and actively participate in weekly sales meetings
Perform other duties assigned by the supervisor

Requirements

What you’ll need

Bachelor’s degree in related field and/or equivalent training and work experience
Minimum of 2 years’ experience in sales
Basic PC skills using MS Office and other various computer programs including presentation software
Results-oriented professional with verbal/written communication skills using diplomacy and discretion
Customer service skills
Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
Analytic and Reporting skills
Sound judgement and problem-solving skills
Ability to work in a fast-paced, high-volume, team environment
Valid driver’s license
Ability to hold a Solicitor’s Permit (preferred)
Understanding of wine and spirits (preferred)
Reliable transportation
Must reside in the territory
Ability to work in-market five days per week, Monday–Friday
Ability to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone
Ability to reach overhead, squat, and bend
Ability to carry and lift 45–65 pounds

Benefits

Comp & perks

$3,600 Car Allowance
Health care benefits
Life insurance
Time off benefits
Participation in the Company’s 401(k) plan