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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing content and marketing strategies, leveraging data-driven insights to enhance customer engagement and brand positioning. Proficient in digital marketing channels, including email and social media, with a strong focus on content creation and performance tracking.
Highest-signal resume keywords
Digital MarketingContent CreationSalesforce CRMEmail MarketingMarket Trend Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content StrategyCampaign ManagementKPI TrackingData-Driven InsightsSales Enablement Tools
Soft Skills
Excellent CommunicationProblem SolvingOrganizational AbilityAttention to DetailMultitasking
Tools & Technologies
Salesforce PardotMicrosoft OfficeSocial Media PlatformsWebsite Management
Certifications & Qualifications
Bachelor’s Degree in ChemistryBachelor’s Degree in BiologyBachelor’s Degree in EngineeringMBA
Industry Keywords
Chemical IndustryCustomer EngagementBrand PositioningIntegrated CampaignsThought Leadership
About the role
Key responsibilities & impact- Develop and drive Brenntag’s content and marketing strategy across North America
- Oversee creation and execution of integrated, multi-channel campaigns focused on thought leadership, digital engagement, and customer-centric storytelling
- Leverage data-driven insights, market trends, and marketing technologies to identify opportunities, attract customers, and strengthen brand positioning
- Drive customer acquisition, engagement, and market share through strategically aligned content initiatives
- Own and drive the overall content strategy aligned with business objectives, market trends, and commercial priorities
- Develop and execute content across email marketing, social media, webinars and digital events, and campaign landing pages
- Collaborate with supplier partners to co-create content supporting product positioning and innovation storytelling
- Lead development of sales enablement tools including brochures, sell sheets, and presentation materials
- Identify and curate concepts supporting innovation pipelines and marketing initiatives
- Manage rolling marketing and integrated editorial calendars aligned with industry events, product launches, and supplier priorities
- Create and deliver trend presentations for internal teams, customers, and supplier partners
- Translate market trends and insights into actionable content and campaign concepts
- Define and track KPIs including campaign performance, social media analytics, lead generation, and pipeline contribution
- Monitor customer voice and sample requests to inform content strategy and product positioning
- Provide monthly performance reports with actionable optimization recommendations
- Partner with sales, technical, and supplier teams to support commercial goals and customer needs
- Align content and campaigns with broader business strategies
- Perform other duties as assigned by management
Requirements
What you’ll need- 3 to 5 years of experience with marketing, especially digital marketing including email, social media and content creation, preferably in the chemical industry
- Bachelor’s Degree in Chemistry, Biology, Engineering or similar; MBA a plus
- Bilingual language skills in English, French, Spanish, or Portuguese are a valid plus
- Excellent verbal and written communication skills
- Positive attitude, detail and customer oriented with good multitasking, organizational ability and attention to detail
- Demonstrated problem solving and conceptual thinking abilities
- Ability to work in a fast-paced collaborative environment
- Good understanding of online marketing and major marketing channels
- Proficient knowledge in Microsoft Office (Outlook, Excel, Word, PowerPoint)
- Basic knowledge of social media platforms and website management
- Experience specifically with Salesforce CRM and Salesforce Pardot is preferred
- National travel will be less than 30%
Benefits
Comp & perks- Individual development, on-the-job training, and development programs designed to help employees grow in their careers
- Paid parental leave
- Educational assistance
- Paid time off
- Various healthcare plan options
- 401(k)