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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing regional marketing strategies, managing substantial budgets, and driving pipeline growth through integrated marketing programs. Proficient in aligning with global teams and leveraging both online and offline channels to enhance brand awareness and achieve revenue targets.
Highest-signal resume keywords
Regional Marketing StrategyAccount-Based Marketing (ABM)Marketing Budget ManagementCampaign ExecutionPipeline Contribution Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing ManagementCampaign CoordinationROI TrackingDigital MarketingEvent ManagementEmail MarketingSocial Media MarketingWebinarsCommunity EngagementEnterprise Sales Cycles
Soft Skills
Strategic ThinkingInfluencing Without AuthorityAgilityAdaptabilityCross-Functional Collaboration
Tools & Technologies
MarTech ToolsCRM SystemsEmail PlatformsWebinar SoftwareAnalytics Tools
Industry Keywords
Brand AwarenessPipeline TargetsGlobal MarketingMatrixed OrganizationsClient Advocacy
About the role
Key responsibilities & impact- Define and own the regional marketing strategy for North America
- Align with global teams on brand, digital, paid media, email, and events
- Manage and develop one regional marketer and potentially grow the team
- Translate business objectives into marketing programs involving events, digital, ABM, PR, and content
- Set clear pipeline and revenue impact targets
- Own an approximately €1M regional marketing budget
- Track ROI and report pipeline contribution to senior leadership
- Drive ABM strategies with Sales for key accounts and strategic verticals
- Build brand awareness through speaking opportunities, sponsored events, local partnerships, and client advocacy
- Partner with Sales leadership on pipeline targets and joint go-to-market plans
- Report directly to the VP Enterprise Marketing
- Collaborate in a dotted-line capacity with Pro segment leadership to align North American regional marketing strategy
Requirements
What you’ll need- 8+ years of experience in marketing management or cross-functional campaign coordination in a global environment
- Business-minded marketer comfortable owning pipeline numbers alongside Sales
- Strategic and hands-on campaign and event execution experience
- Proven experience operating in complex, matrixed organizations and influencing without authority
- Comfortable operating across time zones and reporting lines based outside the US
- Agile and adaptable in a fast-moving, resource-lean environment
- Strategic, 360° view of the marketing mix
- Experience managing marketing budgets and demonstrating ROI
- Deep expertise in online channels, including email, webinars, and social
- Deep expertise in offline channels, including events and community
- Experience with ABM strategies and enterprise sales cycles
- Native English
- French and/or other European languages are a plus
- Knowledge of the MarTech industry is a strong plus
Benefits
Comp & perks- 20 days of paid vacation
- 12 holidays
- Monthly lunch stipend
- 401(k) with employer match
- Hybrid work environment with remote-work flexibility
- Learning and professional development opportunities
- Medical, dental, and vision coverage
- WellHub membership
- Paid parental leave
- Inter-office trips and regular team events
- Social, green, and LGBTQIA+ communities