Bilingual Community Engagement Lead, Spanish Preferred

Brightline

. Develop comprehensive outreach and marketing strategies tailored to the demographics, cultures, and ethnicities of the target county .

Posted 9/22/2026full-timeLos Angeles • California • United StatesSenior💰 $78,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in community engagement and public health, with a strong focus on pediatric mental health and early childhood development. Proficient in developing outreach strategies, managing partnerships, and utilizing Salesforce for tracking and reporting.

Highest-signal resume keywords

Community EngagementPediatric Mental Health KnowledgeSalesforce CRM ProficiencyPublic SpeakingBilingual Proficiency in Spanish

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Outreach Strategy DevelopmentPartnership BuildingProspect ResearchData-Driven Decision MakingEvent ManagementCold OutreachEngagement Metrics TrackingContent DevelopmentCommunication StrategyRelationship Nurturing

Soft Skills

Excellent Written CommunicationVerbal Communication SkillsProactive Growth MindsetAgility in Project ManagementConfidence in Public Speaking

Tools & Technologies

SalesforceGoogleLinkedIn

Industry Keywords

Public HealthHealth PromotionChild Mental Well-BeingCommunity-Based OrganizationsSchool District LeadershipDemographic EngagementCultural CompetencyHealth Systems NavigationEarly Childhood DevelopmentCommunity Adoption

About the role

Key responsibilities & impact

Develop comprehensive outreach and marketing strategies tailored to the demographics, cultures, and ethnicities of the target county
Create partnership strategies fostering mutual referrals and positioning BrightLife Kids as a valuable community resource
Build and nurture relationships with county health officials, school district leadership, and executives of major community-based organizations
Manage a regional portfolio with significant autonomy
Present comprehensive updates and strategic recommendations at key milestones
Identify service gaps and market opportunities
Contribute to new assets and engagement tactics
Research contacts using Google, LinkedIn, and school district websites
Navigate and persuade grassroots groups, public health boards, and education boards around shared child mental-well-being goals
Lead and participate in in-person activation events, online webinars, and school fairs
Educate parents about child mental well-being and BrightLife Kids services
Distribute branded swag and conduct webinars or in-person sessions
Track outreach, engagement, and conversion metrics
Report progress, insights, and recommendations to the manager, marketing team, and upper management
Use Salesforce as the primary CRM tool
Gather engagement insights and feedback to improve outreach and marketing strategies
Identify new assets and content to address evolving needs and nurture long-term relationships

Requirements

What you’ll need

Minimum of 5 years of relevant experience in community engagement, public health, health promotion, or a related field
Knowledge of pediatric mental health or early childhood development is a plus
Bilingual proficiency in Spanish is highly preferred
Experience navigating public/community health and school-based systems to build programs and gain community adoption
Experience in cold outreach, relationship building, prospect research, and developing high-touch nurture campaigns
Proven experience with Salesforce or a similar CRM to manage a partnership pipeline, track outreach performance, and use data to inform decisions
Deep understanding of communication strategies and expertise in engaging specific demographics, cultures, and ethnicities
Excellent written and verbal communication skills
Strong public speaking confidence and event participation experience
Ability to operate independently with minimal oversight, managing complex projects with a proactive growth mindset and high agility
Must be based in California
Reliable transportation
Flexible schedule to accommodate 2–3 evening or weekend events per month
Able to lift up to 25 lbs
Able to stand for extended periods (4–6 hours)
Able to staff outdoor in-person events in various weather conditions
Must be legally authorized to work in the United States or answer whether visa sponsorship will be required

Benefits

Comp & perks

Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401k
14 Company Holidays
Paid time off
Paid sick days
Parental leave
Full holiday shutdown
Health and Wellness Stipend
Professional Development Reimbursement
Performance bonuses
Equity
Mileage reimbursed