Acquisition Marketing Manager

Brightspeed

. Develop and execute customer acquisition strategies across Direct Mail, Email, and SMS channels .

Posted 10/2/2026full-timeRemote • Charlotte • North Carolina • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing customer acquisition strategies across multiple channels, including Direct Mail, Email, and SMS. Proficient in campaign performance measurement, optimization, and compliance with industry regulations.

Highest-signal resume keywords

Customer Acquisition StrategiesCampaign Performance MeasurementA/B and Multivariate TestingSalesforce Marketing CloudDirect Mail Production Processes

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Acquisition MarketingPerformance MeasurementCustomer SegmentationCampaign OptimizationBudget ManagementData AnalysisDirect Response MarketingEmail Marketing ComplianceForecastingProject Management

Soft Skills

Analytical SkillsProblem-Solving SkillsCommunication SkillsCollaboration SkillsAttention to Detail

Tools & Technologies

Salesforce Marketing CloudHubSpotEmail Service PlatformsCRM PlatformsCustomer Data Platforms

Industry Keywords

Direct Response MarketingTelecommunicationsFinancial ServicesRetailInsurance

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute customer acquisition strategies across Direct Mail, Email, and SMS channels
Own audience segmentation, channel planning, creative and messaging direction, offer prioritization, campaign cadence, and performance optimization
Develop and manage integrated acquisition campaign roadmaps and testing strategies, including A/B and multivariate testing
Lead acquisition campaigns from strategy through launch and optimization
Manage acquisition channel budgets, forecasting, and spend pacing
Analyze campaign, customer, and channel performance to identify trends, opportunities, and areas for improvement
Partner with Analytics, Creative, Product, Marketing Strategy, and other cross-functional teams
Establish and maintain campaign performance reporting and measurement frameworks
Present campaign performance, insights, testing results, and strategic recommendations to marketing leadership and stakeholders
Manage relationships with external agencies, print and fulfillment vendors, and other partners
Monitor acquisition marketing trends, emerging technologies, channel capabilities, and industry best practices
Ensure campaigns comply with CAN-SPAM, TCPA, internal legal, privacy, and brand standards
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and relevant experience
5+ years of experience in acquisition, performance, direct response, lifecycle, or related marketing disciplines
Experience with direct ownership of at least two acquisition channels, including Direct Mail, Email, or SMS
Demonstrated experience managing campaign budgets, forecasting, performance measurement, and optimization
Experience developing and analyzing A/B and multivariate tests and translating results into actionable recommendations
Strong knowledge of performance and acquisition marketing, customer segmentation, targeting, campaign optimization, and direct response marketing principles
Proficiency with email service platforms and marketing automation technologies such as Salesforce Marketing Cloud, HubSpot, or similar platforms
Working knowledge of Direct Mail production processes, including list management, print vendor coordination, fulfillment, and postal logistics
Understanding of Email and SMS marketing requirements, including CAN-SPAM, TCPA, consent management, and opt-in/opt-out practices
Familiarity with CRM platforms, customer data platforms (CDPs), and data-driven audience segmentation
Strong analytical and problem-solving skills with the ability to interpret campaign and customer data, identify performance drivers, and measure marketing effectiveness and ROI
Strong financial acumen and understanding of acquisition metrics, including CPA, ROAS, response rates, and conversion rates
Strong campaign planning, project management, and organizational skills with the ability to manage multiple priorities and deadlines
Excellent written and verbal communication skills, including the ability to translate complex campaign data into clear business insights and recommendations
Ability to influence and collaborate effectively with cross-functional stakeholders and external partners
Strong attention to detail and commitment to campaign quality, accuracy, and regulatory compliance
Experience in telecommunications, financial services, retail, insurance, or another direct response-focused industry preferred
Experience managing external agencies, print vendors, fulfillment partners, or other marketing service providers preferred
Experience with Salesforce Marketing Cloud or similar enterprise marketing technology platforms preferred
Exposure to digital acquisition channels, including paid search, display, paid social, or affiliate marketing preferred
Understanding of cross-channel measurement, attribution, and customer journey optimization preferred
Occasional travel may be required, estimated at up to 10% of the time
Standard business hours generally apply, with occasional evening or weekend availability required during peak campaign periods or critical launches

Benefits

Comp & perks

Competitive compensation
Medical insurance
Dental insurance
Vision insurance
Life insurance
Employee assistance program
401K plan with company match
Voluntary benefits
Paid time off programs
Remote, hybrid, office or field-based work arrangements depending on position, business needs and individual circumstances
Technology enabling team connectivity
Reasonable accommodation support during the application and hiring process