CRM Specialist

Brightspeed

. Design, build, improve, and maintain customer communications and triggers in Salesforce Marketing Cloud and other key MarTech solutions .

Posted 9/15/2026full-timeRemote • North Carolina • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce Marketing Cloud for designing and optimizing customer communication strategies, including automated email campaigns and data management. Proven ability to analyze KPIs and deliver results in a fast-paced environment.

Highest-signal resume keywords

Salesforce Marketing Cloud DevelopmentEmail KPI OptimizationAutomated Email Campaign ManagementData Architecture ManagementMarketing Cloud Certification

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Database ManagementData ExtensionsSalesforce Reports OptimizationEmail Platform OptimizationTechnical Production Activities

Soft Skills

Excellent Written CommunicationExcellent Oral CommunicationProject ManagementPrioritizationTask Delegation

Tools & Technologies

Salesforce Marketing CloudMarTech Solutions

Certifications & Qualifications

Marketing Cloud Certification

Industry Keywords

Customer JourneysKPI MonitoringDynamic ContentTriggered CampaignsRecurring Campaigns

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Design, build, improve, and maintain customer communications and triggers in Salesforce Marketing Cloud and other key MarTech solutions
Build customized customer journeys in Marketing Cloud using database management and data extensions
Optimize Salesforce reports and automations to monitor and optimize KPIs
Optimize the email platform, including inbox deliverability, data feeds, and mobile metrics
Serve as the subject matter expert for email KPI optimization
Complete technical production and deployment activities
Set up, schedule, test, tag, and deploy automated email campaigns
Manage data architecture and deploy one-time, recurring, triggered, and dynamic content-driven campaigns inside SFMC

Requirements

What you’ll need

2+ years of SFMC Development and Administration experience
Strong business acumen
Excellent written and oral communication skills
Ability to manage multiple projects through prioritization, planning, and task delegation
Track record of delivering results
Ability to operate in both a long-term strategic and short-term tactical scope in a high-energy, fast-paced environment
Marketing Cloud Certification strongly preferred
Bachelor’s Degree in Business Administration, Marketing or related field strongly preferred

Benefits

Comp & perks

Competitive compensation
Comprehensive benefits
Paid time off programs
Medical insurance
Dental insurance
Vision insurance
Life insurance
Employee assistance program
401K plan with company match
Voluntary benefits
Hybrid remote/office work arrangement for talent in the greater Charlotte area
Sensible remote options for talent outside the Charlotte area
Technology enabling the team to stay connected