CRM Specialist

Brightspeed

. Design, build, improve, and maintain customer communications and triggers in Salesforce Marketing Cloud and other key MarTech solutions .

Posted 11/10/2026full-timeRemote • Charlotte • North Carolina • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Salesforce Marketing Cloud (SFMC) for designing and optimizing customer communications and journeys, with a strong focus on data management and campaign deployment. Proven ability to analyze KPIs and deliver results in a fast-paced marketing environment.

Highest-signal resume keywords

Salesforce Marketing Cloud DevelopmentEmail Campaign OptimizationData Management and ArchitectureMarketing Cloud CertificationProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Salesforce Marketing CloudDatabase ManagementEmail AutomationKPI MonitoringData ExtensionsCampaign DeploymentTechnical ProductionEmail DeliverabilityDynamic Content CreationReporting Optimization

Soft Skills

Business AcumenWritten CommunicationOral CommunicationProject PrioritizationTask Delegation

Certifications & Qualifications

Marketing Cloud Certification

Industry Keywords

Customer JourneysMarTech SolutionsFiber-Optic InternetCustomer ExperienceEmail KPIs

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Design, build, improve, and maintain customer communications and triggers in Salesforce Marketing Cloud and other key MarTech solutions
Build customized customer journeys in Marketing Cloud using database management and data extensions
Optimize Salesforce reports and automations to monitor and optimize KPIs
Optimize the email platform, including inbox deliverability, data feeds, and mobile metrics
Serve as the subject matter expert for email KPIs
Complete technical production and deployment activities, including automated email campaign setup, scheduling, testing, data architecture, tagging, and deployment
Deploy one-time, recurring, triggered, and dynamic content-driven campaigns inside SFMC
Collaborate with the growing Marketing team to support Brightspeed’s fiber-optic internet and customer-experience objectives

Requirements

What you’ll need

2+ years of SFMC Development and Administration experience
Strong business acumen
Excellent written and oral communication skills
Demonstrated ability to manage multiple projects through prioritization, planning, and task delegation
Track record of delivering results
Ability to operate in both a long-term strategic and short-term tactical scope in a high-energy, fast-paced environment
Extensive experience in SFMC products
Marketing Cloud Certification strongly preferred
Bachelor’s Degree in Business Administration, Marketing, or related field preferred

Benefits

Comp & perks

Competitive compensation
Comprehensive medical, dental, vision, and life insurance
Employee assistance program
401K plan with company match
Voluntary benefits
Paid time off programs
Wellness support focused on physical, emotional, and financial health
Hybrid remote/office work arrangement for talent in the greater Charlotte area
Remote work options for talent outside the Charlotte area
Technology enabling team connectivity
Diversity, equity, and inclusion commitment
Reasonable accommodation support for applicants with disabilities/veteran status