Manager, Creative Strategy

Brightspeed

. Lead strategic creative direction, development, and execution of high-impact marketing campaigns driving customer acquisition and revenue growth .

Posted 10/13/2026full-timeRemote • North Carolina • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading creative strategy and campaign development, with a strong focus on performance marketing and customer acquisition. Proven ability to manage cross-functional teams and optimize campaign effectiveness through data-driven insights.

Highest-signal resume keywords

Creative Strategy DevelopmentPerformance Marketing ExpertiseCampaign ManagementTeam LeadershipCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentMessaging StrategyCreative Asset DevelopmentBudget ManagementData AnalysisCustomer AcquisitionIntegrated MarketingDirect Response MarketingValue Proposition DevelopmentCreative Testing

Soft Skills

LeadershipStakeholder ManagementCollaborationCommunicationInfluencing

Certifications & Qualifications

Bachelor’s Degree in MarketingMaster’s Degree in Marketing (Preferred)

Industry Keywords

Performance MarketingDemand GenerationTelecommunicationsConsumer-Focused IndustryIntegrated Marketing

About the role

Key responsibilities & impact

Lead strategic creative direction, development, and execution of high-impact marketing campaigns driving customer acquisition and revenue growth
Partner with Marketing Strategy and Demand Generation & Lifecycle Marketing teams to translate business priorities, target segments, and customer insights into campaign frameworks, messaging strategies, and creative approaches
Lead creative and messaging strategy for integrated campaigns across paid media, CRM, eCommerce, direct mail, and email
Establish campaign themes, messaging hierarchies, value propositions, and creative direction across channels
Oversee development and execution of creative assets across paid media and direct response channels
Lead and mentor a team responsible for creative strategy, execution, and campaign asset development
Manage creative production budgets, forecasting, spend management, and resource reallocation
Lead creative testing and experimentation to improve messaging, offers, creative formats, and campaign performance
Partner with Analytics and Media teams to evaluate performance and optimize creative effectiveness
Establish and manage end-to-end campaign development processes from briefing and concept development through production and launch
Collaborate cross-functionally with Product Marketing, Brand, Media, CRM, eCommerce, and Analytics teams
Manage creative agency relationships, strategic direction, feedback, and performance expectations
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field
10+ years of experience in marketing, creative strategy, campaign development, or a related discipline
Experience preferably within performance marketing, customer acquisition, or demand generation environments
Experience developing integrated creative and messaging strategies across paid media, CRM, eCommerce, email, direct mail, and other direct response channels
Experience leading creative teams and/or managing creative agency partners through full-funnel campaign development and execution
Strong expertise in creative and messaging strategy, including value proposition development, messaging hierarchies, calls-to-action, offer strategy, and conversion-focused communications
Ability to translate marketing strategies, business objectives, audience insights, and customer needs into creative strategies
Strong understanding of performance marketing and creative’s role in customer acquisition, engagement, conversion, and revenue growth
Ability to develop and execute creative test-and-learn plans and translate results into campaign optimizations
Ability to interpret campaign data, customer insights, and performance analytics
Strong leadership and people management skills
Strong agency and stakeholder management skills
Ability to manage multiple campaigns, priorities, budgets, and deadlines
Strong cross-functional collaboration and influencing skills
Excellent written, verbal, and presentation skills
Occasional evening or weekend availability during critical campaign launches, production schedules, or other business-critical activities
Master’s degree in Marketing, Communications, Advertising, Business, or a related field (preferred)
Previous people leadership experience in a creative strategy, performance marketing, demand generation, or integrated marketing environment (preferred)
Experience in telecommunications or another subscription-based, consumer-focused industry (preferred)

Benefits

Comp & perks

Competitive compensation
Comprehensive medical insurance
Dental insurance
Vision insurance
Life insurance
Employee assistance program
401(k) plan with company match
Voluntary benefits
Paid time off programs
Home or company office work environment
Technology enabling team connectivity
Occasional travel for agency meetings, production activities, internal meetings, or other business needs