Marketing Strategist – Innovation

Brightspeed

. Develop integrated marketing strategies driving consumer awareness, consideration, acquisition, and growth .

Posted 10/22/2026full-timeRemote • Charlotte • North Carolina • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing integrated marketing strategies that drive consumer awareness and growth, leveraging consumer insights and market research to create actionable campaigns. Proficient in collaborating with cross-functional teams to execute marketing initiatives across various channels while measuring effectiveness and optimizing performance.

Highest-signal resume keywords

Integrated Marketing StrategyConsumer InsightsCross-Functional CollaborationDigital MarketingStrategic Campaign Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyGrowth MarketingBrand StrategyConsumer ResearchAudience SegmentationValue Proposition DevelopmentTest-and-Learn FrameworksCampaign Effectiveness AssessmentBusiness Case DevelopmentPerformance Metrics Definition

Soft Skills

Strategic ThinkingAnalytical ThinkingStorytellingCommunication SkillsRelationship-Building

Tools & Technologies

CRMDigital Marketing PlatformsMedia ChannelsEmerging Media PlatformsAnalytics Tools

Industry Keywords

Consumer MarketingCustomer AcquisitionMarketing InnovationEmerging TechnologiesMarket Trends

About the role

Key responsibilities & impact

Develop integrated marketing strategies driving consumer awareness, consideration, acquisition, and growth
Translate consumer behavior, market research, competitive intelligence, and emerging trends into actionable strategies and campaigns
Identify innovative approaches to reach, engage, and convert prospective customers
Monitor consumer, cultural, technology, media, and industry trends
Evaluate AI, personalization, emerging media platforms, and evolving consumer technologies
Develop marketing concepts, business cases, and strategic recommendations for initiatives, pilots, partnerships, and capabilities
Identify unmet consumer needs and changing expectations to inform value propositions, messaging, customer experiences, and campaigns
Lead insight-driven marketing initiatives from opportunity identification through execution and performance evaluation
Create comprehensive campaign briefs covering audiences, insights, value propositions, messaging, channels, and outcomes
Partner with Creative, Media, CRM, Digital, Product, Brand, Analytics, and external agencies on executable campaigns
Establish hypotheses and test-and-learn frameworks
Define success metrics, assess campaign effectiveness, and turn performance results into recommendations
Scale successful pilots across Brightspeed's footprint
Serve as a strategic thought partner across Marketing, Product, Sales, Customer Experience, Technology, and other functions
Build cross-functional alignment around consumer opportunities, strategic rationale, business value, and measurable outcomes
Present recommendations and innovation opportunities to stakeholders and senior leadership
May perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Strategy, Communications, or a related field
5+ years of experience in marketing strategy, growth marketing, brand strategy, innovation, consumer insights, consulting, or a related discipline
Demonstrated experience developing consumer-facing marketing strategies and integrated marketing campaigns
Experience translating consumer research, behavioral data, and market insights into actionable business and marketing strategies
Experience collaborating with cross-functional teams to develop and execute marketing initiatives across multiple channels
Strong strategic and analytical thinking
Solid understanding of consumer marketing, customer acquisition, audience segmentation, positioning, value proposition development, and integrated marketing strategy
Ability to balance innovative, future-focused thinking with practical execution and measurable commercial outcomes
Strong knowledge of digital marketing, media, CRM, brand, and offline marketing channels
Ability to synthesize complex research, data, and insights into clear, compelling strategies and recommendations
Strong curiosity and awareness of emerging technologies, evolving consumer behaviors, media trends, and marketing innovation
Experience developing strategic campaign briefs, business cases, and test-and-learn frameworks
Strong storytelling, communication, and presentation skills
Excellent collaboration and relationship-building skills
Comfortable operating in ambiguity and developing strategies where established processes may not exist
Results-oriented mindset
Strong organizational and prioritization skills
Must be able to perform essential functions with or without reasonable accommodation

Benefits

Comp & perks

Competitive compensation
Medical insurance
Dental insurance
Vision insurance
Life insurance
Employee assistance program
401K plan with company match
Voluntary benefits
Paid time off
Hybrid workforce
Virtual and in-person working flexibility
Reasonable accommodation for individuals with disabilities/veterans