Martech Operations Manager

Brightspeed

. Translate marketing and customer experience objectives into clear business and technical requirements .

Posted 11/10/2026full-timeRemote • North Carolina • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in translating marketing objectives into technical requirements, optimizing customer journeys, and managing marketing automation processes. Proficient in Salesforce Marketing Cloud and data architecture, with strong analytical skills and cross-functional collaboration capabilities.

Highest-signal resume keywords

Salesforce Marketing Cloud ExperienceMarketing Automation WorkflowsData Architecture UnderstandingAnalytical Problem-Solving SkillsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationCampaign TestingData AnalysisSQL QueriesCustomer Data Management

Soft Skills

Strong Business AcumenEffective Planning and PrioritizationExcellent Written and Verbal CommunicationAdaptability in Fast-Paced Environments

Tools & Technologies

MarTech PlatformsCRM SystemsEmail Campaign Tools

Industry Keywords

Telecommunications IndustryCustomer ExperienceCross-Channel MarketingContinuous Improvement

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Translate marketing and customer experience objectives into clear business and technical requirements
Partner with IT and technical teams to enable effective and scalable solutions
Architect and optimize cross-channel customer journeys
Lead analysis of campaign execution processes, journeys, and workflows
Identify gaps, inefficiencies, and opportunities for automation and continuous improvement
Oversee automated email campaign setup, journey configuration, scheduling, testing, quality assurance, deployment, and ongoing optimization
Support data architecture, integrations, and data flows required for marketing automation
Manage multiple initiatives simultaneously
Balance long-term MarTech capabilities and strategic priorities with short-term campaign and operational requirements
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or a related field
5+ years of experience with Salesforce Marketing Cloud or a similar marketing automation platform in development, administration, or marketing technology operations
Experience with marketing data, automation workflows, campaign testing, and supporting data architecture
Ability to translate business and marketing objectives into clear functional and technical requirements
Understanding of marketing data architecture, integrations, automation workflows, and dynamic communications
Strong analytical and problem-solving skills
Ability to manage multiple projects and priorities through effective planning and prioritization
Strong business acumen
Strong cross-functional collaboration skills with Marketing, IT, Analytics, and other technical teams
Excellent written and verbal communication skills
Ability to adapt and deliver results in a fast-paced, evolving environment
Experience in the telecommunications industry or a related field preferred
Experience with MarTech, CRM, customer data, or marketing automation platforms preferred
Experience with data analysis preferred
Ability to perform SQL queries preferred
Experience supporting personalized, real-time, or data-driven customer communications preferred
Occasional evening or weekend availability during peak campaign periods, critical launches, or platform implementations
Occasional travel may be required, estimated at up to 10% of the time

Benefits

Comp & perks

Competitive medical insurance
Dental insurance
Vision insurance
Life insurance
Employee assistance program
401K plan with company match
Voluntary benefits
Paid time off programs
Wellness support through physical, emotional, and financial health programs
Flexible work arrangements / hybrid workforce
Reasonable accommodation for applicants with disabilities or veterans