Martech Operations Manager

Brightspeed

. Translate marketing and customer experience objectives into clear business and technical requirements .

Posted 10/9/2026full-timeRemote • Charlotte • North Carolina • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in translating marketing objectives into technical requirements, managing marketing automation processes, and optimizing customer journeys. Proficient in Salesforce Marketing Cloud and capable of supporting data architecture and integrations for effective marketing strategies.

Highest-signal resume keywords

Salesforce Marketing CloudMarketing AutomationData ArchitectureCross-Functional CollaborationAnalytical Problem-Solving

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing DataAutomation WorkflowsCampaign TestingTechnical Requirements TranslationCustomer Journey Optimization

Soft Skills

Strong Business AcumenEffective Planning and PrioritizationExcellent Communication SkillsAdaptability in Fast-Paced Environments

Tools & Technologies

MarTech PlatformsCRM SystemsData Integration Tools

Industry Keywords

Telecommunications IndustryCustomer DataDynamic Communications

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Translate marketing and customer experience objectives into clear business and technical requirements
Partner with IT and technical teams to enable effective and scalable solutions
Architect and optimize cross-channel customer journeys
Analyze campaign execution processes, journeys, and workflows to identify gaps, inefficiencies, and automation opportunities
Oversee automated email campaign setup, journey configuration, scheduling, testing, quality assurance, deployment, and ongoing optimization
Support data architecture, integrations, and data flows required for marketing automation
Manage multiple initiatives simultaneously while balancing long-term MarTech capabilities with short-term campaign and operational requirements
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or a related field
5+ years of experience with Salesforce Marketing Cloud or a similar marketing automation platform in development, administration, or marketing technology operations
Experience with marketing data, automation workflows, campaign testing, and supporting data architecture
Ability to translate business and marketing objectives into clear functional and technical requirements
Understanding of marketing data architecture, integrations, automation workflows, and dynamic communications
Strong analytical and problem-solving skills
Ability to manage multiple projects and priorities through effective planning and prioritization
Strong business acumen
Strong cross-functional collaboration skills with Marketing, IT, Analytics, and other technical teams
Excellent written and verbal communication skills
Ability to adapt and deliver results in a fast-paced, evolving environment
Experience in the telecommunications industry or a related field preferred
Experience with MarTech, CRM, customer data, or marketing automation platforms preferred
Experience supporting personalized, real-time, or data-driven customer communications preferred
Occasional evening or weekend availability during peak campaign periods, critical launches, or platform implementations
Up to 10% travel may be required

Benefits

Comp & perks

Competitive compensation
Medical insurance
Dental insurance
Vision insurance
Life insurance
Employee assistance program
401(k) plan with company match
Voluntary benefits
Paid time off programs
Remote, hybrid, or office work arrangements depending on position, business needs, and individual circumstances
Occasional travel for vendor meetings, industry conferences, or internal team events