Martech Operations Manager

Brightspeed

. Enable and optimize customer communications across the customer lifecycle using Salesforce Marketing Cloud and other MarTech platforms .

Posted 10/5/2026full-timeRemote • Charlotte • North Carolina • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce Marketing Cloud, focusing on automated customer journey design, campaign execution, and data architecture. Proven ability to translate marketing objectives into actionable technical requirements while optimizing communication strategies across the customer lifecycle.

Highest-signal resume keywords

Salesforce Marketing Cloud DevelopmentAutomated Customer Journey DesignMarketing Automation WorkflowsData Architecture SupportCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentJourney OrchestrationMarketing Data AnalysisAutomation TestingQuality AssuranceEmail Campaign SetupDynamic CommunicationsOperational Standards EstablishmentPerformance MonitoringProblem-Solving

Soft Skills

Strong Business AcumenExcellent Communication SkillsProject ManagementAdaptabilityCollaboration Skills

Tools & Technologies

Salesforce Marketing CloudMarTech PlatformsCRM SystemsCustomer Data PlatformsAnalytics Tools

Certifications & Qualifications

Salesforce Marketing Cloud Certification

Industry Keywords

Telecommunications IndustryCustomer Lifecycle CommunicationsMarketing Technology OperationsCampaign OptimizationData-Driven Communications

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Enable and optimize customer communications across the customer lifecycle using Salesforce Marketing Cloud and other MarTech platforms
Design, build, and optimize automated customer journeys delivering relevant, timely, and personalized communications
Translate marketing and customer experience objectives into business and technical requirements
Analyze customer communication processes, journeys, and workflows to identify gaps, inefficiencies, and automation opportunities
Evaluate campaign and journey approaches, including real-time versus batch, one-time versus recurring, and static versus dynamic communications
Oversee technical campaign activities including email campaign setup, journey configuration, scheduling, testing, quality assurance, deployment, and optimization
Support data architecture, integrations, and data flows required for customer communications and marketing automation
Establish operational standards and best practices for campaign execution, testing, automation, documentation, and platform utilization
Manage multiple initiatives while balancing strategic MarTech capabilities with short-term campaign and operational requirements
Collaborate with Marketing, IT, Analytics, and cross-functional stakeholders
Monitor campaign and journey performance and use data to improve engagement, efficiency, and communication effectiveness
Stay current on Salesforce Marketing Cloud capabilities, MarTech trends, and emerging technologies
Recommend enhancements to Brightspeed’s marketing technology capabilities
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or a related field
5+ years of experience with Salesforce Marketing Cloud development, administration, or marketing technology operations
Experience designing and implementing automated customer journeys, campaigns, and lifecycle communications
Experience working with marketing data, automation workflows, campaign testing, and supporting data architecture
Strong knowledge of Salesforce Marketing Cloud (SFMC), including campaign development, administration, automation, and journey orchestration
Strong understanding of marketing automation, customer lifecycle communications, and MarTech operations
Ability to translate business and marketing objectives into clear functional and technical requirements
Understanding of marketing data architecture, integrations, automation workflows, and dynamic communications
Strong analytical and problem-solving skills
Demonstrated ability to manage multiple projects and priorities
Strong business acumen
Strong cross-functional collaboration skills, including experience partnering with Marketing, IT, Analytics, and other technical teams
Excellent written and verbal communication skills
Ability to adapt and deliver results in a fast-paced, evolving environment
Salesforce Marketing Cloud certification preferred
Experience in the telecommunications industry or a related field preferred
Experience with additional MarTech, CRM, customer data, or marketing automation platforms preferred
Experience supporting personalized, real-time, or data-driven customer communications preferred
Occasional evening or weekend availability during peak campaign periods, critical launches, or platform implementations
Occasional travel may be required, estimated at up to 10% of the time

Benefits

Comp & perks

Competitive compensation
Medical insurance
Dental insurance
Vision insurance
Life insurance
Employee assistance program
401K plan with company match
Voluntary benefits
Paid time off programs
Remote, hybrid, office or field-based work arrangements depending on position, business needs and individual circumstances
Occasional travel for vendor meetings, industry conferences, or internal team events