Martech Operations Manager

Brightspeed

. Translate marketing and customer experience objectives into clear business and technical requirements .

Posted 10/2/2026full-timeRemote • Charlotte • North Carolina • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in translating marketing objectives into technical requirements, managing marketing automation processes, and optimizing customer journeys. Proficient in Salesforce Marketing Cloud and skilled in cross-functional collaboration to drive effective marketing strategies.

Highest-signal resume keywords

Salesforce Marketing CloudMarketing AutomationData ArchitectureCross-Functional CollaborationAnalytical Problem-Solving

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing DataAutomation WorkflowsCampaign TestingTechnical Requirements TranslationCustomer Journey Optimization

Soft Skills

Strong Business AcumenEffective Planning and PrioritizationExcellent Written CommunicationExcellent Verbal CommunicationAdaptability

Tools & Technologies

MarTechCRMData FlowsEmail Campaign SetupJourney Configuration

Industry Keywords

TelecommunicationsCustomer DataDynamic CommunicationsContinuous ImprovementQuality Assurance

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Translate marketing and customer experience objectives into clear business and technical requirements
Partner with IT and technical teams to enable effective and scalable solutions
Architect and optimize cross-channel customer journeys
Analyze campaign execution processes, journeys, and workflows to identify gaps and opportunities for automation and continuous improvement
Oversee automated email campaign setup, journey configuration, scheduling, testing, quality assurance, deployment, and ongoing optimization
Support data architecture, integrations, and data flows required for marketing automation
Manage multiple initiatives while balancing long-term MarTech capabilities and strategic priorities with short-term campaign and operational requirements
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or a related field
5+ years of experience with Salesforce Marketing Cloud or a similar marketing automation platform in development, administration, or marketing technology operations
Experience working with marketing data, automation workflows, campaign testing, and supporting data architecture
Ability to translate business and marketing objectives into clear functional and technical requirements
Understanding of marketing data architecture, integrations, automation workflows, and dynamic communications
Strong analytical and problem-solving skills
Ability to manage multiple projects and priorities through effective planning and prioritization
Strong business acumen
Strong cross-functional collaboration skills with Marketing, IT, Analytics, and other technical teams
Excellent written and verbal communication skills
Ability to adapt and deliver results in a fast-paced, evolving environment
Occasional evening or weekend availability during peak campaign periods, critical launches, or platform implementations
Preferred: Experience in the telecommunications industry or a related field
Preferred: Experience with MarTech, CRM, customer data, or marketing automation platforms
Preferred: Experience supporting personalized, real-time, or data-driven customer communications

Benefits

Comp & perks

Competitive compensation
Medical insurance
Dental insurance
Vision insurance
Life insurance
Employee assistance program
401K plan with company match
Voluntary benefits
Paid time off programs
Home or company office work environment
Technology enabling team connectivity
Occasional travel to vendor meetings, industry conferences, or internal team events