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GTM Intelligence Specialist
brightwheel. Map relationships between contact and account records across Brightwheel's proprietary database and Salesforce .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in data consolidation and entity resolution, utilizing advanced Google Sheets and SQL skills to manage and analyze go-to-market data. Proficient in documenting processes and identifying data issues to enhance operational efficiency.
Highest-signal resume keywords
Advanced Google Sheets SkillsSQL SkillsExperience With Go-To-Market DataEntity Resolution ExperienceSalesforce Data Model Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data CleaningRecord Matching LogicData DeduplicationAggregate Data AnalysisAutomated Output Verification
Soft Skills
Clear DocumentationCommunication Skills
Tools & Technologies
Google SheetsSQLAI ToolsSalesforce
Industry Keywords
ChurnClosed LostCold LeadsAccount RecordsContact Records
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Map relationships between contact and account records across Brightwheel's proprietary database and Salesforce
- Trace linked records to determine which records represent the same center
- Consolidate related records into trusted center records
- Classify centers as active customers, churned, closed lost, or cold leads
- Identify current ownership and product usage for each center
- Validate center records and assign confidence levels
- Use Google Sheets, SQL, and AI tools to process data at scale
- Apply human verification to automated outputs where needed
- Document patterns, edge cases, and decision rules
- Create a repeatable process for the team after the contract ends
- Identify root causes of data problems and communicate them to Operations and Product
Requirements
What you’ll need- Experience working with go-to-market data such as lead lists, account and contact records, lifecycle stages, territories, or ownership
- Fluency with churn, closed lost, and cold leads
- Experience cleaning, deduplicating, or reconciling messy records across multiple systems
- Ability to explain record-matching logic
- Advanced Google Sheets skills, including lookups, array formulas, pivots, query functions, or scripts
- Experience analyzing aggregate data to identify root causes and themes
- Ability to clearly document repeatable processes
- Experience building or meaningfully contributing to an entity resolution or data consolidation system
- SQL skills for querying, joining, and validating data across sources
- Experience using AI to classify or enrich records, with accuracy-checking methods
- Knowledge of the Salesforce data model, including accounts, contacts, and opportunities
- Availability and comfort working Eastern Time Zone hours
- Must work from the Philippines
Benefits
Comp & perks- Distributed remote work environment
- Equal opportunity and inclusive work environment