Head of Demand Generation

brightwheel

. Own the demand generation function's pipeline and revenue number, budget, and existing team .

Posted 10/5/2026full-timeRemote • United StatesLead💰 $171,000 - $244,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation, including pipeline management, revenue growth, and budget optimization. Proficient in leveraging AI and agentic tools to enhance marketing workflows and channel strategies.

Highest-signal resume keywords

Demand Generation ManagementAI Tool UtilizationChannel Launch ExperiencePipeline Revenue Target AchievementTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationBudget ManagementChannel StrategyLead ScoringMarketing Workflow OptimizationPerformance ReportingConversion Quality AnalysisSignal-Based MarketingIntent-Based MarketingCommunity-Led Growth

Soft Skills

Analytical ThinkingCollaborationDecision-MakingLeadershipCommunication

Tools & Technologies

AI ToolsAgentic ToolsContent Production ToolsOutbound Sequencing ToolsReporting Tools

Industry Keywords

Demand Generation FunctionMQLSales FunnelSLAsRevenue Target

About the role

Key responsibilities & impact

Own the demand generation function's pipeline and revenue number, budget, and existing team
Diagnose the current channel mix and team within the first 60–90 days and decide what to keep, retool, or retire
Shift measurement and programs from a legacy MQL/form-fill model toward signal- and intent-based marketing
Launch at least one new channel, such as GEO/AEO, dark social, community-led growth, or agentic outbound
Embed AI and agentic tooling into content production, lead scoring and routing, outbound sequencing, and reporting
Partner with Sales leadership on funnel definitions, SLAs, and conversion quality
Report regularly to the CPO on performance and resourcing needs

Requirements

What you’ll need

Experience modernizing or turning around an existing demand generation function
Personal use of AI or agentic tools to rebuild a marketing workflow, with a specific before/after example
Launched a channel outside the standard paid/SEO/social mix within the last two years
Experience carrying a pipeline or revenue target
Experience making budget reallocation decisions based on evidence
Experience leading a team of specialists or directors, including through a leadership transition
Ability to work from within the United States
Current authorization to work in the United States

Benefits

Comp & perks

Equity
Comprehensive medical, dental, and vision coverage
Generous paid parental leave
Flexible PTO
Local retirement or savings plans, including 401(k) in the U.S.
Diverse and inclusive work environment