Head of Marketing

brightwheel

. Own the full marketing function, including brand, demand generation, lifecycle, and product marketing .

Posted 10/14/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading comprehensive marketing functions, including brand, demand generation, and product marketing, with a strong focus on leveraging AI for efficiency and scalability. Proven ability to build high-performing teams and drive measurable revenue impact in a B2B SaaS environment.

Highest-signal resume keywords

VP Or Head Of Marketing ExperienceAI Fluency In Marketing WorkflowsDemand Generation Engine DevelopmentPipeline Contribution AccountabilityTeam Leadership And Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationProduct MarketingBrand PositioningAttribution ModelingCampaign OptimizationSales EnablementLifecycle MarketingGTM StrategyPipeline ManagementRevenue Impact Measurement

Soft Skills

Team BuildingStrategic ThinkingExecutionFeedback CultureHigh-Performance Culture Development

Tools & Technologies

AI Tools For MarketingMarketing Automation SystemsCRM PlatformsAnalytics ToolsContent Management Systems

Industry Keywords

B2B SaaSHigh-Growth EnvironmentSales PipelineCACPayback PeriodRevOpsSMB And Mid-Market SegmentsGTM MotionsMarketing Function ArchitectureChildcare Operators

About the role

Key responsibilities & impact

Own the full marketing function, including brand, demand generation, lifecycle, and product marketing
Maintain direct accountability for pipeline contribution and revenue impact
Build the marketing function and operating model from first principles for an AI-native company
Architect the marketing team, systems, and workflows
Create and scale a demand generation engine sourcing qualified Sales pipeline across SMB and mid-market segments
Lead and develop a high-performing marketing team using AI as a structural multiplier
Use AI for content at scale, attribution modeling, and campaign optimization
Define and evolve brand positioning, market narrative, and category strategy for childcare operators
Partner with Sales and RevOps on GTM strategy, pipeline targets, and go-to-market motions
Lead product marketing launches, messaging, and sales enablement

Requirements

What you’ll need

Experience leading marketing as VP or Head of Marketing at a high-growth B2B SaaS company
Experience managing managers and a team of 10+ across brand, demand gen, lifecycle, and product marketing
Genuine AI fluency, with AI-reengineered marketing workflows showing documented efficiency and quality gains (AI score of 3 or 4 required)
Experience building and scaling demand generation engines from scratch
Measurable impact on pipeline, CAC, and payback period
Experience partnering closely with Sales and RevOps in a high-velocity GTM environment
Experience with shared pipeline accountability and tight SLA agreements
Experience building, developing, and retaining elite marketing talent as a manager of managers
Experience building high-performance cultures through clear expectations and feedback
Direct ownership of demand generation, pipeline, and revenue outcomes
In-house B2B or B2C SaaS GTM accountability
Ability to operate strategically while diving into details and executing
Must be authorized to work in the United States

Benefits

Comp & perks

Distributed remote work across every US time zone
Equal employment opportunity and diverse, inclusive work environment