Senior Manager, GTM Strategy

brightwheel

. Lead multiple high-complexity, cross-functional GTM initiatives driving acquisition, adoption, expansion, and retention for Education and Curriculum products .

Posted 9/29/2026full-timeRemote • United StatesSenior💰 $171,000 - $209,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading go-to-market initiatives, leveraging customer insights and performance data to drive growth and operational performance. Proficient in collaborating across functions to develop and execute strategies that enhance acquisition, retention, and overall business success.

Highest-signal resume keywords

Go-To-Market StrategyCross-Functional LeadershipQuantitative AnalysisAI-Driven AutomationCustomer Lifecycle Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth StrategyBusiness OperationsPerformance MeasurementSales EnablementEcommerce InitiativesRevenue ImprovementProgram DevelopmentComplex Problem SolvingMarket Trend AnalysisSubscription-Based Business Models

Soft Skills

Stakeholder InfluenceCommunication AdaptabilityCustomer-First MindsetProblem SolvingCollaboration

Tools & Technologies

AI ToolsAnalytics SystemsPerformance MetricsSales ProcessesMarketing Campaigns

Industry Keywords

Education ProductsCurriculum DevelopmentHigh-Growth EnvironmentStartup ExperienceOperational Performance

About the role

Key responsibilities & impact

Lead multiple high-complexity, cross-functional GTM initiatives driving acquisition, adoption, expansion, and retention for Education and Curriculum products
Own Education GTM initiatives and new go-to-market motions from opportunity identification and audience positioning through channel strategy, sales enablement, launch, and performance measurement
Identify growth opportunities using customer insights, performance data, and market trends
Develop strategies and business cases to bring opportunities to market
Partner with Sales and Sales Enablement on messaging, training, processes, and resources
Collaborate with Marketing on campaigns, promotions, events, lifecycle programs, and ecommerce initiatives
Conduct quantitative and qualitative analyses with Finance and Analytics
Establish operating rhythms, metrics, systems, and AI-driven automation
Monitor performance, troubleshoot issues, course-correct, and escalate risks with recommendations
Communicate progress, insights, and recommendations to teams, senior leaders, and executive stakeholders

Requirements

What you’ll need

7+ years of experience across go-to-market strategy, growth, marketing, business operations, strategy and operations, or a related function
Experience preferably in a high-growth or startup environment
Experience leading complex, ambiguous, cross-functional GTM, growth, or business operations initiatives from strategy through execution and measurement
Ability to determine how to achieve business goals with limited instruction or supervision and deliver measurable results
Experience building programs that improve revenue, conversion, acquisition, adoption, expansion, retention, or operational performance
Ability to use quantitative and qualitative insights to structure complex problems and develop strategic recommendations
Understanding of sales strategy, marketing execution, customer lifecycle management, ecommerce, or subscription-based business models
Ability to influence stakeholders across Sales, Finance, Marketing, Operations, and other functions without direct authority
Ability to manage multiple complex initiatives simultaneously
Experience incorporating AI tools to improve efficiency and create scalable, repeatable processes
Track record of taking GTM initiatives from idea to launched, measured programs with meaningful results
Experience building a GTM function, motion, or playbook from scratch
Demonstrated use of AI to automate recurring workflows
Ability to adapt communication style for sales representatives and executives
Customer-first mindset and enthusiasm for solving problems for educators, administrators, and families
Must be authorized to work in the United States

Benefits

Comp & perks

Equity opportunities
Comprehensive medical, dental, and vision coverage
Generous paid parental leave
Flexible PTO
Local retirement or savings plans, including 401(k) in the U.S.
Remote work across U.S. time zones
Diverse and inclusive workplace