Sales Manager

Brookdale

. Participate in on-the-job training for the Sales Manager role and develop sales and marketing expertise within Brookdale .

Posted 10/15/2026full-timeRemote • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sales and marketing principles, with a strong focus on lead generation, occupancy goals, and community engagement. Proficient in managing relationships with diverse stakeholders and utilizing sales systems to track and analyze performance metrics.

Highest-signal resume keywords

Sales ExperienceLead GenerationOccupancy ManagementSales and Marketing PrinciplesKnowledge of Medicare and Medicaid Regulations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales TechniquesSales Control SystemsData AnalysisReport PreparationTime Management

Soft Skills

Effective CommunicationCustomer AssessmentInterpersonal SkillsTeam CollaborationProblem Solving

Tools & Technologies

Lead Management SystemsPersonal ComputersSmartphones

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business

Industry Keywords

Retirement IndustryMedical SalesPharmaceutical SalesState RegulationsCommunity Engagement

About the role

Key responsibilities & impact

Participate in on-the-job training for the Sales Manager role and develop sales and marketing expertise within Brookdale
Prepare to assume the Sales Manager role at one of Brookdale’s communities
Maintain or improve community occupancy in accordance with marketing and business plans
Use established sales processes, systems, and forms to perform duties, track information, compile data and reports, and achieve occupancy goals
Guide prospective residents, family members, and advisors through the sales decision-making process
Respond to telephone, email, Internet, and in-person inquiries and complete weekly follow-up calls, letters, and tours
Coordinate sales activities and convert deposits to move-ins, including conducting assessments or sales presentations at prospects’ homes, healthcare providers, or other locations
Track pre-residency steps and keep management informed about prospective move-ins
Coordinate weekly business development efforts and contact local professional and community referral sources
Develop relationships and generate leads through residents, families, and professional referral sources
Provide information and presentations about community services, programs, market advantages, and availability
Manage community inventory and identify opportunities to increase revenue and create additional revenue streams
Represent the community at outside events, professional groups, and local community activities
Plan and implement monthly prospect and referral-source activities and events and follow up on event leads
Support resident retention through welcome events, referral programs, and visits to hospitalized residents
Partner with management to develop and execute marketing plans and achieve occupancy goals
Recommend content and delivery for brochures, flyers, press releases, and other promotional media
Monitor conversion ratios, analyze sales and business-development data, and prepare weekly and monthly reports
Maintain working knowledge of lead management systems and enter sales and marketing activities according to system standards

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Business, or a related field from an accredited college or university is preferred, or equivalent combination of experience and education is required
Minimum of two to five years of sales experience required
Sales experience preferably in the retirement industry or medical or pharmaceutical sales
Proven track record of generating and closing a high percentage of qualified leads
Valid driver’s license required and must be maintained due to frequent car travel
Knowledge of sales and marketing principles, methods, strategies, tactics, sales techniques, and sales control systems
Knowledge of Medicare and Medicaid regulations and applicable processes for the product lines sold
Knowledge of state regulations impacting or directing service delivery
Ability to operate smartphones, personal computers, and related software
Ability to manage time, tasks, and projects effectively in a dynamic environment
Ability to assess and understand customers’ expectations, needs, and circumstances
Ability to work effectively with diverse personalities and treat people with dignity, respect, fairness, and maturity
Effective verbal and written listening and communication skills
Ability to lift up to 25 pounds
Ability to work occasional weekends, evenings, or nights if needed for shift coverage
Occasional travel required

Benefits

Comp & perks

Professional development opportunities
Ongoing programs supporting overall health and wellness
Medical, dental, and vision insurance
401(k)
Associate assistance program
Employee discounts
Referral program
Early access to earned wages for hourly associates (outside of CA)
Optional voluntary benefits including ID theft protection and pet insurance
Paid time off
Paid holidays
Company-provided life insurance
Adoption benefit
Short- and long-term disability
Flexible Spending Accounts
Health Savings Account
Optional life and dependent life insurance
Optional voluntary benefits including accident, critical illness, hospital indemnity insurance, and legal plan
Tuition reimbursement
Annual bonus incentive for full-time associates in the role
Naturalization application fee advances up to $725 for qualified associates employed for at least one year