Regional Marketing Leader

Brown & Brown Insurance

. Develop and execute scalable regional marketing programs supporting new business growth, retention, cross-sell, and pipeline development.

Posted 9/23/2026full-timeRemote • United StatesSenior💰 $110,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing scalable marketing programs that drive business growth and retention, with a strong focus on B2B marketing strategies in the insurance or financial services industry. Proficient in analyzing campaign performance and utilizing marketing systems to optimize regional initiatives.

Highest-signal resume keywords

B2B Marketing ExperienceCampaign Performance AnalysisMarketing Strategy DevelopmentMicrosoft Office ProficiencySocial Media Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Program DevelopmentDemand GenerationKPI Dashboard UtilizationMarket AnalysisROI Reporting

Soft Skills

Effective CommunicationCollaborationLeadership

Tools & Technologies

HubSpotMicrosoft PowerPointLinkedInFacebookInstagram

Industry Keywords

InsuranceFinancial ServicesRegional MarketingCross-Sell StrategiesCenters of Influence

About the role

Key responsibilities & impact

Develop and execute scalable regional marketing programs supporting new business growth, retention, cross-sell, and pipeline development.
Partner with regional leadership and sales teams to identify market-specific opportunities, priorities, and campaigns aligned with enterprise goals.
Localize and deploy national marketing initiatives within regional markets under established national guardrails.
Lead Centers of Influence (COI) and new business marketing programs.
Develop carrier partnership marketing strategy and enablement.
Lead prospect marketing and demand generation programs.
Design scalable, repeatable national programs for deployment across regions.
Establish frameworks and best practices for regional adoption.
Partner with national and regional stakeholders to ensure execution and adoption.
Analyze campaign performance and regional marketing metrics, providing insights, recommendations, and ROI reporting.
Use consolidated KPI dashboards to assess performance, inform prioritization, and guide resource allocation with the marketing operations team.
Maintain alignment across marketing objectives, budgets, workstreams, and regional priorities.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, or a related field.
7+ years of experience in B2B marketing, preferably in insurance or financial services industry.
Ability to write and communicate effectively and professionally across multiple mediums including digital, social, and print.
Proficiency in full Microsoft Office suite, especially with PowerPoint.
Proficiency and knowledge of marketing systems and social media platforms for business utilization, with LinkedIn, Facebook, and Instagram.
Experience with HubSpot is a plus.

Benefits

Comp & perks

Medical/Rx
Dental
Vision
Life Insurance
Disability Insurance
ESPP
401k
Student Loan Assistance
Tuition Reimbursement
Free Mental Health & Enhanced Advocacy Services
Paid Time Off
Holidays
Preferred Partner Discounts