Market Manager

Brown-Forman

. Serve as the primary point of contact with key on- and off-premise account groups across the Brown-Forman brand portfolio .

Posted 11/11/2026full-timeArlington • Virginia • United StatesMid-LevelSenior💰 $87,000 - $93,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing customer-focused initiatives within the beverage alcohol industry, while effectively managing relationships with key accounts and stakeholders. Proven ability to analyze market performance and adjust strategies to enhance brand profitability.

Highest-signal resume keywords

Beverage Alcohol Industry ExperienceCustomer Relationship ManagementSales Training SkillsMarket Performance AnalysisBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

Coaching SkillsCollaborationInfluencing SkillsPrioritization

Tools & Technologies

Google SuiteMicrosoft OfficeBusiness Operations Software

Certifications & Qualifications

Valid State Driver’s License

Industry Keywords

Brand-Building PlansDistributor ManagementOn-Premise ProgramsOff-Premise ProgramsMarket FeedbackBusiness Performance ReviewsKey Metrics

About the role

Key responsibilities & impact

Serve as the primary point of contact with key on- and off-premise account groups across the Brown-Forman brand portfolio
Design, develop, and implement customer-focused initiatives that enhance Brown-Forman and customer profitability
Establish and nurture customer relationships across Virginia
Conduct business performance reviews with distributor leadership to achieve state plans
Partner with national account teams and regional distributor account teams to execute independent and chain programs
Communicate programs and execution plans to distributors and customers
Develop and execute on- and off-premise brand-building plans with distributors in Virginia
Champion brand initiatives at the point of purchase and ensure distributor execution
Engage and influence distributor partners, retailers, consumers, and agencies
Lead teams in gathering local market feedback for brand plans and set objectives and priorities
Coordinate plan adjustments based on market performance
Manage budgets
Develop and activate on- and off-premise programs
Oversee pull programming and branded initiatives
Execute the Brown-Forman business plan and hold the team accountable for results
Oversee third-party promotion agencies and ensure alignment with Brown-Forman business and brand plans

Requirements

What you’ll need

Minimum of 3 years in the beverage alcohol and/or beverage industry
Proven track record of meeting key metrics
Strong, consistent presence in the market with key accounts and customers
Strong coaching and sales training skills
Ability to build and maintain effective working relationships with key stakeholders
Ability to collaborate with leaders across various channels, functions, and geographies
Ability to prioritize overall Brown-Forman business needs above specific territory or team needs
Ability to travel and work nights and weekends as required
Valid state driver’s license
Capability to lift 60 pounds
Proficiency with Google Suite, Microsoft Office, and/or other business operations software

Benefits

Comp & perks

25% bonus
Equitable pay structures for individual and company performance
Premium employee experience
Premium benefits designed to meet the needs of a diverse workforce
Personal and professional growth opportunities
Teamwork-oriented workplace
Encouragement to bring your best self to work